Zhejiang Village, Dahongmen, Beijing, Turned Into A Costume Creative Garden.
485 million yuan to build CBC building in Beijing to improve the industrial chain. In September 2003, at the first Beijing Dahongmen international dress Festival, the Fengtai District government proposed the plan for building Beijing CBC (ClothingBusinessCenter). CBC is a cluster of industries based on clothing trade, which is formed by garment raw materials trading, garment production, clothing trade, fashion design, clothing exhibition, garment logistics and other related industries. The planned Dahongmen garment trade core area is Beijing CBC, North Beijing South Sanhuan Muxiyuan bridge, South to South Fourth Ring Dahongmen bridge, 2.2 km long, the total area of 6 square kilometers, commercial facilities, the total construction area of about 2000000 square meters.
Chen Zhongcai, Secretary of the township party committee of Nanyuan, elaborated on the grand vision of Dahongmen's construction of CBC. He said that since Beijing proposed the idea of building a fashion capital in 2003, Fengtai District has designated Dahongmen's clothing trade circle as one of the 4 key areas to promote the construction of a new modern city zone.
From 2008 to 2009, it is a critical period for the construction of CBC in Beijing. The projects are: Beijing International Textile City, Muxiyuan shopping plaza, Xin Fu Hai building, Beijing CBC building, Muxiyuan passenger pport center, Dahongmen Garment Culture Park, old village renovation, raw materials exhibition area, Dahongmen old village reconstruction, Nanyuan clothing culture creative industry park, etc.
The Beijing CBC building, which is invested 485 million yuan, is a key construction project. The completion of the building will make the industrial chain of Beijing Dahongmen clothing and costume creative industry gathering area more perfect.
意大利工藝師即將入駐北京CBC大廈
In October 15th, the Dahongmen clothing association of Beijing signed a comprehensive strategic cooperation agreement with Beijing Institute Of Fashion Technology. The two sides will conduct all-round cooperation in the field of clothing market research, brand research, product design, and personnel training.
In the upcoming CBC building in Beijing, Beijing Dahongmen Garment Association will jointly develop dress design talents with Beijing Institute Of Fashion Technology.
Liu Li said that the aim of this talent training program is to provide young designers with practical platform to enable them to learn and make use of excellent graduates to connect with garment enterprises. At the same time, it can also make up for the lack of design talents in Dahongmen gathering area to a certain extent.
Under the tide of economic crisis, the government will guide the development of small and medium-sized clothing enterprises and find ways for small and medium-sized enterprises.
In addition, through the China International Brand Association, the Dahongmen gathering area has been contacted with the Italy sewing sewing Association, and is preparing to introduce Italy senior craftsmen to Beijing CBC building.
會展中心將成為大紅門的娛樂中心
The completion of Dahongmen International Convention and Exhibition Center is a mileage card in the development history of Dahongmen gathering area.
The Dahongmen International Convention and Exhibition Center has a building area of 10 thousand square meters, with a main venue and hall for more than 1000 people, an exhibition and exhibition hall, a guest lounge and an VIP reception room. The architectural style has been combined with the classical and modern style. The decoration style is unique, and there are 6 multi-function conference rooms, middle and high-end rooms, Chinese and western restaurant supporting clubs and gymnasiums that can be served at the same time.
There are three elevators. Air conditioning and heating adopt water source heat pump technology. The building structure is a concrete filled steel tube structure.
Liu Li said: "Dahongmen International Convention and Exhibition Center is a platform for clothing display, where large events can be held, such as fashion trends, fashion shows, etc.
The next problem that needs to be solved is the construction of supporting facilities, including catering and other accommodation problems, and building it into an entertainment center in Dahongmen. "
In October 16th, the 2008 Beijing Dahongmen international costume festival, held for 5 days, was held at Dahongmen International Convention and Exhibition Center.
According to the statistics of Nanyuan township government in Fengtai District, during the Dahongmen clothing festival this year, local cargo throughput and human flow have been climbing steadily. The average daily throughput of clothing and textile products has risen from 1600 tons to 2500 tons in 5 days, with more than one million people.
文化內涵提升服裝經濟效益
As one of the four major functional areas in Fengtai District, the January 2006 Fengtai District 11th Five-Year plan outlines the goal of building Dahongmen into the core area of the fashion capital.
As Dahongmen has been identified as the second batch of cultural and creative industries in Beijing, it marks Dahongmen's entry into a new stage of reconstructing the core area of Beijing fashion capital through the development of cultural and creative industries, improving its functions, extending industries, expanding its brand and improving its image.
Li Mingsheng, member of the Standing Committee of the Fengtai District Committee and propaganda minister, said that at this stage, Dahongmen should pform from the wholesale market to the fashion capital, from selling clothes to making culture, changing from low-end plane expansion to vertical high-end development, pforming from small brands to self actively cultivating large brands, pforming from low reputation to low reputation to high reputation, and achieving the five major changes. The fundamental way out is to have a taste for the environment, to culture and life, to create space for creativity, to share fashion and service.
In view of this, Li Dawei, head of Nanyuan Township, thinks that Dahongmen's development needs culture. The rich and colorful nature of clothing is the difference of culture. There is no soul left without culture. Brand development requires culture to lead, brand participation and growth, and the shaping of regional image requires cultural connotations.
In the future, the focus of the Dahongmen clothing and clothing industry will focus more on the importance of clothing inspection projects and the construction of clothing performing arts centers, clothing brand promotion agencies, clothing culture theme parks, and garment designer incubator centers.
集聚區缺乏統領的管理機構
Although the Dahongmen agglomeration area is developing rapidly, there are still many urgent problems to be solved.
First,
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