Home >

The First Year Of Design In China Is The World'S Fashion World.

2008/11/12 9:46:00 53

??? 日本語 Fran?ais English 中文

In the first more than 10 years of reform and opening up, almost every move and every change of clothing has aroused heated debate in the society.

If in twentieth Century 80 and 90s, bell bottoms, Han Chao and so on, there was also a heatwave.

Since twenty-first Century, the hot topic of national effect such as clothing has disappeared.

In the new century, design has become the most common pursuit, diversity and individuality. The crash has become the most despised and despised thing in fashion. At this moment, the design becomes particularly important in Fashion China.

The design age of bell bottoms

2008, this year bears too many feelings for Chinese people.

It has been 30 years since reform and opening up. Great changes have taken place in Chinese society.

The brilliant achievements of reform and opening to the outside world are most directly written on everyone's face, the most subtle and most vividly reflected in everyone's body.

30 years ago, green, blue, black and gray clothes were occupying absolute dominance in all of us.

Perhaps a slightly brighter dress will lead to accusations of "bourgeois ideology". Nowadays, the streets are full of garish men and women and fashionable "Chaozhou", who are chasing the fashion trend with a brisk rhythm.

30 years ago, a couple of people dressed all year round, a box can be easily installed.

Nowadays, people are worried about not knowing what to wear.

The spring of Chinese costumes also began in 1978, the day of reform and opening up.

As China's economy continues to open to the outside world, western culture and Hong Kong and Taiwan fashion are rapidly entering the lives of ordinary people, conveying the latest trend information to the younger generation.

This change is directly reflected in the young people in the 80s of last century.

In the early 80s of the last century, toads, bell bottoms and tape recorders on shoulders were fashionable. Its sensational effect was no less than the first atomic bomb test in China. It attracted the absolute attention of the fashion industry in China.

In the first more than 10 years of reform and opening up, almost every move and every change of clothing has aroused heated debate in the society.

If in twentieth Century 80 and 90s, bell bottoms, Han Chao and so on, there was also a heatwave.

Since twenty-first Century, the hot topic of national effect such as clothing has disappeared.

Designers start their journey in China

In the early days of China's reform and opening up, designers were called technicians, and there was no change in costume design, let alone brand and designer brand.

"As long as you sew three pockets on your clothes, this format will sell quickly."

Guo Pei was very impressed by that time.

The breaking of this situation began in 1979 when Pierre Cardin arrived.

This year, Pierre Cardin held a fashion show at the National Palace of culture in Beijing. On the T stage, she was wearing a shrug dress and a relaxed beauty. It made a strong contrast with the Chinese audience wearing a blue gray uniform and holding their breath. It caused a great sensation at that time in Beijing City.

At that time, the people who watched the performance were just insiders, who felt the difference between the international and the domestic. However, the closed thought was mostly reserved attitude. The concept of Chinese fashion design seemed to have not yet appeared. But by the middle of 80s, there was no special designer's department in Chinese textile education, but some prospective students began to design explorations by relying on savvy and novelty.

With the continuation of reform and opening up, the international designers in the Chinese market have tried to test the Chinese market.

In 1985, Iv San Roland and Koshino Junko, who are internationally renowned designers, came to Beijing for fashion exhibitions and exhibitions. They gave the Chinese people a lively fashion lesson.

The brilliant display of the three masters has shocked Chinese clothing enterprises and designers, and has also expanded their artistic horizons.

However, at that time, designers, even the clothing enterprises that simply made their products, did not have a firm foothold. The famous clothing brands abroad had entered the Chinese market one after another, leaving unprepared garment enterprises and designers at a loss.

But some people who have had a good education and cultivation first started a real journey of designers, though they still belong to the learning stage.

Chinese designers mature in the market

Before 1993, there was no real designer in China. "Designer" is just a noun, and there is no clear professional connotation.

In fact, until the mid 90s, the idea of dressing according to the occasion had not been established in the consciousness of Chinese consumers before the market was in short supply.

The development of garment industry mainly depends on the expansion of consumption base and processing scale, and enterprises are represented by speed competition centered on "processing".

The processing trade in the international market and the single product operation in the domestic market mainly depend on the style of "incoming samples" and "export to domestic sales".

At that time, the design did not become the industry particularly valued, many enterprises still did not raise the design to a strategic height.