• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Attention Should Be Paid To The "Long Tail" Of Market Management.

    2008/11/15 10:11:00 28

    Management Of Clothing Enterprises

    The implementation conditions of the long tail theory can be described as follows: the horizontal axis is a variety, and the vertical axis is sales volume.

    Typically, only a small number of products sell well, and most other products sell very low.

    The traditional 28 law concerns the red part, and thinks that 20% of the varieties bring about 80% of the sales volume. Therefore, only this part should be retained and the rest should be abandoned.

    The long tail theory pays attention to the long tail of blue, and thinks that this part will accumulate a large amount and accumulate enough market share.

    "In fact, it is hard to see from the surface that there are bottlenecks in brand development and problems in the management structure of enterprises."

    He Dong, the brand operator of Shenzhen ladies' house, said: "while we are dealing with all kinds of things at hand, we are also enjoying the concept of new product positioning thrown out in the market in the past few years, and the benefits that those marketing activities bring to us.

    Such returns will work in 35 years.

    Moreover, a small number of fancy styles have also led to the sale of our other non selling styles.

    In such a brand store, it is difficult for us to calculate profit margins accurately in the data.

    Indeed, more and more clothing brands are still living well in the severe winter.

    But who can expect a year or six months later?

    Although the capital reserve is the key to this economic winter, however, during this period, it is time for every clothing brand enterprise to intensify its meticulous management.

    "In fact, in the past few years, when we put a lot of energy into marketing, our profit margins were not large.

    And this market influence can continue for a period of time, so our enterprise in the general direction of management is right.

    However, such vague effects really benefit from many garment brands such as ours. "

    He Dong said so.

    The long tail theory is everywhere.

    The application of the long tail theory is more than the Internet and entertainment media industry.

    More clothing enterprises are also affected by this effect.

    In the view of Yang Dayun, a clothing brand management expert, it is difficult to define the quality of the problem, but rather objectively and dialectically analyze the positive results and the revelation that can bring to the brand enterprise.

    Yang said that the traditional market curve is in line with the 28 iron rule. In order to snatch the best seller market that brings 80% profits, many brands are in a state of darkness. But the so-called popular products of brands are becoming more and more untrue. For example, the viewing rate of gold TV shows has been shrinking for decades. If it is put on 1970, the best program of today is probably not even accessible to the top 10.

    In short, though we are still fascinated by big hits, their economic strength is no longer what they used to be.

    So where are the volatile consumers turning to?

    The answer is not unique.

    They are scattered in all directions, because the market has been divided into numerous different fields.

    The emergence of the Internet has changed the situation, so that 99% of the goods have the opportunity to sell. The long tail (so-called niche products) in the market curve has also turned over to become a new profit growth point that we can hope for.

    Chu Si Ming, chairman of Beijing round collar tribal brand, believes that the market share that the market share of products with poor demand or poor sales can match or even occupy a larger share of the market share of hot products sold as long as storage and distribution channels are large enough.

    However, Yang Dayun said: "the long tail theory is sales volume, not profit.

    Management cost is the most important factor.

    It costs a certain amount to sell each product, and the cost of increasing the variety also needs to be shared.

    Therefore, the profit of each breed is directly proportional to the sales volume. When the sales volume reaches a limit, it will lose money.

    A sensible retailer will not sell products that cause losses.

    This is the basis of the 28 law. "

    This enables many brands to concentrate on a specific target market by subdividing the market, or strictly targeting a market segment, or focusing on a product and service, creating all the management initiatives of product and service advantages, and can not see significant market results in the near future.

    Li Lin, general manager of Hangzhou Jiangnan Buyi brand, told reporters: "when the storage and circulation of commodities are wide enough, the cost of commodity production is dropping rapidly, so that individuals can make production, and the selling cost of goods has dropped dramatically. Almost any product that has previously looked as if demand is very low will be bought whenever it is sold.

    These demand and the share of the common market share of the products with low sales volume can be compared to the market share of the mainstream products, or even larger.

    "

    Today, when consumers are faced with unlimited choices, there are great changes in the things they really want and the channels they want to acquire, and a new set of business models is also rising.

    Even so, some garment enterprises can enjoy the profits brought by the long tail in the fierce market.

    In this regard, Yang Dayun gave several suggestions to managers: first of all, whether or not the brand still has a large market space, you must know that at the moment we must make efforts to re emerge and enhance the level of competitive advantage.

    Secondly, no matter how messy the product market is, the brand operators must have a sense of the competition rhythm and competitiveness of their brands.

     

    • Related reading

    Fashion Leads To The Change Of Tradition - 2008 Shanghai Fashion

    Agent Recommendation
    |
    2008/11/15 10:15:00
    67

    How Big Is The Luxury Market In Changsha?

    Agent Recommendation
    |
    2008/11/15 10:02:00
    29

    Beijing Old Brand "Shuang Shun" Watches Cheongsam For 60 Years

    Agent Recommendation
    |
    2008/11/12 9:47:00
    24

    The First Year Of Design In China Is The World'S Fashion World.

    Agent Recommendation
    |
    2008/11/12 9:46:00
    53

    What Can You Do When The Product Is Determined?

    Agent Recommendation
    |
    2008/11/10 10:15:00
    29
    Read the next article

    Can The Marketing Myth Of "1+1=11" Be Created In The New Media Age?

    The definition of new media in Wired magazine is "the spread of all people to all." The new media industry in 2008 has been developing rapidly and improving qualitatively. It is actively integrating into all aspects of public life and work.

    主站蜘蛛池模板: 男人都懂的网址在线看片| 三级三级三级网站网址| 免费成人激情视频| 果冻传媒国产仙踪林欢迎你| 日韩在线视频二区| 国产最猛性xxxxxx69交| 亚洲av成人一区二区三区在线观看| 91精品国产自产91精品| 欧美日韩精品一区二区三区视频在线| 国内精品视频在线观看| 亚洲欧美成人完整版在线| 91av手机在线| 欧美乱妇狂野欧美在线视频 | 国产欧美另类久久精品蜜芽| 亚洲国产激情一区二区三区| 男女一边摸一边爽爽视频| 精品国产亚洲第一区二区三区| 成人精品视频一区二区三区尤物 | 天堂资源在线www中文| 亚洲韩精品欧美一区二区三区| 99精品视频在线观看| 毛片大片免费看| 女让张开腿让男人桶视频| 免费v片在线观看品善网| 99热都是精品久久久久久| 欧美精品一区二区三区在线| 国产精品免费_区二区三区观看| 亚洲av成人综合网| 青娱乐国产精品| 性xxxxhd高清| 四虎国产精品永久在线播放 | 俺来也俺去啦久久综合网| 97av麻豆蜜桃一区二区| 狠狠色婷婷久久一区二区| 国产色a在线观看| 九月婷婷亚洲综合在线| 被男按摩师添的好爽在线直播| 性高湖久久久久久久久aaaaa| 伊人热热久久原色播放www| 2022国产麻豆剧果冻传媒入口| 波多野结衣在线不卡|