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Online Shopping Has Become The Trend Of Traditional Shopping.

2008/11/17 9:24:00 38

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Financial Crisis Shopping Online Shopping

The global economic turmoil marked by the US financial crisis, especially the impact of the subprime mortgage crisis in the United States, coupled with the downturn in the domestic property market and stock market this year, has made inflation more and more serious, which has directly affected the decline of purchasing power of many consumers.

No one thought that all the previous predictions of the clothing industry before this season could not be expected to be deeply linked to the global financial crisis.

The survey found that the traditional shopping formats (such as shopping malls, supermarkets, franchised stores, etc.) in the doldrums of the macroeconomic situation and new shopping formats (online shopping, overseas group buying, etc.) can be described as "ice and fire".

實(shí)體消費(fèi)服務(wù)業(yè)經(jīng)濟(jì)漸受影響

Shortly before the 19th anniversary birthday of Hangzhou's famous old store, 100, it broke through business again.

At the same time, the whole line will be reduced by 240 at the same time. At the same time, the real estate will be paid 500 to 150 yuan coupons. The strength of "four fold" in the promotion of shopping mall will be reduced to "three fold up", creating a new height of discount sales promotion in the "Oriental leisure city". "400

At the same time, the promotion efforts of several other shopping malls in Hangzhou city are also quite popular. In order to attract customers, shopping malls have been offering discounts or launching a series of activities to attract eyeballs.

But in spite of this, during the activity, there were no scenes of consumers queuing up in the stores.

Judging from the result of the activity, this big sales promotion did not bring any surprise to businessmen.

In this regard, insiders said: the impact on traditional shopping market is due to the impact of the international financial market and the depression of domestic market economy, resulting in a decline in people's purchasing power.

Another important reason is that online shopping has gradually become a popular shopping mode. At the same time, in the current domestic economic form, consumers' preference for "low cost, high quality" online shopping is more popular with consumers.

網(wǎng)購興起正當(dāng)艷如天

There is no doubt that the global financial crisis has deeply affected the fashion industry. With the tightening of the economic crisis, the purchasing power of consumers has declined, and people's incomes are hard to increase. Many families have changed their old habits and living frugally.

Consumers who are keen on buying luxury brands have quietly started choosing a brand that is affordable and inexpensive.

Nowadays, online shopping has become a popular fashion consumption mode.

The way of consumption through the Internet is not only convenient and fast, but also can enjoy the discounts which are hard to meet in physical stores, and the economy is also affordable.

With the gradual maturity of online shopping, the online shopping brand has won the trust of many consumers and produced a large number of loyal consumers. Especially in this environment, consumer confidence has declined, and all industries have been abiding by the conservative mode of regulation.

The online shopping brand challenges the traditional sales mode, eliminates the redundant process of pursuing profits, and naturally sees the consumption advantage without pulling the abacus. This is a sunny day when the economy is depressed.

According to iResearch's research data, the popularity rate of online shopping in China is 26.2%, while in the United States the figure is as high as 67.8%.

The proportion of online shopping of Korean netizens is 57.3%, which is higher than the utilization rate of Chinese online shopping. This research data shows that China's online shopping will have great room for development, and online shopping will become a major trend in the future.

服裝位居網(wǎng)購交易量第一大商品

According to the survey data, clothing and apparel products begin to exceed digital products such as mobile phones and notebooks in the past 07 years, and become the largest commodity category of online shopping pactions.

Clothing online shopping has reached 60.3% of the existing users, while the potential customers of clothing online shopping are nearly 40%, including those who already have online shopping experience, but those who have not purchased clothing, compared to 32.9%, and no online shopping experience, but have the intention to purchase clothing users, accounting for 6.9%.

In this market environment, many Internet companies have also set foot in the B2C and C2C fields of personal consumption. Except for a short time ago, the Chinese search giant Baidu launched the C2C platform, "ah", from the Taobao group of Alibaba group.

Some enterprises that originally focused on B2B or traditional manufacturing and circulation have also waded into the huge online shopping market.

According to CEO, Liao Bin, the clothing net of A shares, "China Internet first share" net Sheng business treasure (002095), the reason why Internet Sheng broke through the B2B for more than 11 years, and launched the clothing top-level domain name (www.yifu.com) that has been snow for many years, is to enter the clothing online shopping market. It is the great prospect of the future personal consumption market, and the increasingly mature domestic online shopping market environment, nearly 100 million large online shoppers and the perfect online payment, logistics and distribution support system.

Experts said that the clothing network integrated clothing suppliers, channel providers and terminal consumers, and is expected to create new B2B2C business mode of China's emerging online shopping format.

According to AI research consulting data, the pressure of the global economic environment has a great impact on the traditional clothing industry. In this case, many traditional clothing enterprises began to look for intensive business mode, while some investments continue to focus on the Internet, and new business models and types of commercial products are emerging.