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Humen Trade Fair Brings Unlimited Business Opportunities To Garment Enterprises

2008/11/21 11:20:00 25

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Origin: creating a business card in Humen

The origin of Humen costume fair comes from a psychological stimulus.

In 1996, the leader of the town of Humen saw the whole city celebrating the "clothing festival" in Dalian, and was particularly surprised.

There are fashion fairs in Beijing and costumes in Ningbo, and Humen has hundreds of garment companies at that time, but there are not many people in Humen.

The strong contrast stirred up the strong desire of Humen leaders: let Humen dress make a collective appearance in the whole country, let Humen have a place in the Chinese clothing industry, and create a Humen business card.

In order to prepare for the fair, the Humen town government invested only about 4000000 yuan in publicity organizations.

The standard booth ticket for trade fairs is set at 3000 yuan or more, but the government has not collected any money to open up the situation.

In November 5, 1996, the "96 China (Humen) International Fashion Fair" sponsored by the Humen town government, China clothing association, China Garments Group Corporation and Hongkong Trade Development Bureau opened.

The leaders of Humen town and the businessmen attending the fair were all prepared for the worst, but they did not expect the exhibition to have unexpected results: the Humen trade fair was a red flag.

During the 6 day meeting, Humen received 400 thousand visitors and set a turnover of 1 billion 350 million yuan.

This figure is far beyond the expectations of the organizers of the exhibition.

The owner of a clothing company in Guangzhou said: "the clothing trade fair saved our factory, and we received an order of about 1000000 yuan."

辦展：鎮政府每年投入2000萬

In order to run the clothing fair, Humen established the clothing association. The government allocated 20 million yuan to the clothing association every year.

After the completion of a trade fair, the relevant personnel will immediately invest in the next work. The annual publicity expenses for the fair will reach tens of millions of yuan.

In 1997, the second fashion fair not only launched the 7 major brands in Humen, but also invited models from professional modeling companies to perform.

By the third session, the Clothing Fair is already a major event in Humen.

After three sessions of the clothing trade fair, Humen town government's experience in organizing trade fairs is becoming more mature and gradually enriches the contents of the fair.

On November 19, 1999 ~24, the fourth trade fair was held at commercial building, the Yellow River, Humen.

There were 302 exhibitors and a turnover of more than 1 billion 400 million yuan. At the same time, the exhibition made Guangdong's local strong brand products debut, winning the recognition of buyers at home and abroad, and forming a strong market competitiveness.

In 2000, the Fifth China (Humen) International Fashion Fair focused on the introduction of 15 seed brands, such as pine hawk and YISHION. The brand awareness of Humen clothing enterprises has been qualitatively reflected, and the concept of southern style clothing has been recognized by the market.

At the same time, the organizing committee also held the first "Humen Cup" International Youth Design Competition at the trade fair. It took the opportunity to explore and cultivate a large number of fashion designers and creative talents for the Humen apparel industry.

With the help of Humen clothing trade fair brand, the "Humen Cup" brand is becoming more and more popular in the domestic apparel industry.

效益：為企業帶來商機

Humen town has a very clear goal for organizing the Trade Fair: paying attention to the actual effect of the paction, providing a benign interactive platform for the enterprises to exchange information and join in cooperation.

It is the ultimate goal of this international trade event to build up the image of Humen clothing, enhance the popularity of Humen clothing and promote Humen clothing to the whole world.

Whether the exhibition is to be done and whether it can succeed depends on whether there is demand in the market.

This condition is available in Humen.

According to statistics, the 12 session of the Humen Clothing Fair has created a total paction volume of about 20000000000 Yuan.

The trade fair enables Humen enterprises to get out of Humen and move towards the world, and also brings more business opportunities to enterprises.

Ceng Weijun, assistant director of YISHION group, said: "YISHION has participated in the Humen international fashion fair since the second session. It feels that the Humen Fair has more and more booths, and the effect is getting better and better.

I remember that we first booked two booths, and now we will take ten booths a year. "

Entering the 13 session of the Humen trade fair, the international flavor is getting stronger and stronger. Apart from showing domestic enterprises, trade fairs have invited foreign enterprises. Apart from inviting famous personages from China's clothing industry to attend the meeting, the world top people's door Cup International Youth (women's wear) design competition has been invited.

The 30 finalists emerged from the 3269 contestants from 11 countries and regions, including the United States, Britain, Russia and China, and entered the finals.

The fair also established a partnership with FashionTV China France fashion channel.

The channel is the world's leading fashion TV media. It is the five largest continent in the world. As an international cooperation media for Humen trade fair, FashionTV will be responsible for filming and producing opening ceremonies, press releases, costumes, script src=>.