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Hebei Textile Makes Efforts To Break Through

2008/11/24 11:37:00 19

The US financial crisis has dragged down the global economic slowdown, and the textile and garment industry of our province is also filled with the smell of "winter".

In November 1st, the state departments concerned raised the export rebate rate again; in November 10th, the State Council promulgated ten measures to expand domestic demand; in November 19th, the State Council held a standing meeting to discuss and identify 6 policy measures to promote the healthy development of the textile industry.

Less than a month after the introduction of various favorable policies, for textile and garment enterprises, like a ray of sunshine in winter.

Crisis = danger + opportunity.

In the interview, we see that our textile enterprises are actively taking action, practicing hard work, and adopting various ways to make good use of the favorable policies to seek breakout.

　　短期帶來(lái)利好，長(zhǎng)期解困仍需苦練內(nèi)功

Expert analysis, not long ago, the state increased the export tax rebate rate of some textiles and clothing to 14%, which will help to reduce the operational pressure faced by textile enterprises and play a positive role in improving the export competitiveness of enterprises.

"The new policy of raising the export tax rebate will bring good results in the short term, and we need to work hard in the long term to overcome difficulties."

In front of the good news, our province enterprises are awake.

Xu Jianlin, deputy general manager of Ningbo Textile Group, said that it is unrealistic to rely solely on policies to save lives, because policies are shared by all enterprises rather than by their own businesses.

If we want to take the lead in competition, we must combine both inside and outside. We should make full use of our policies and attach importance to internal tapping the potential and reduce the operating costs of enterprises.

Recently, Ningbo Textile Group has been pushing energy conservation and consumption reduction. It is expected to achieve an energy saving effect of about 9000000 yuan in the whole year.

Their self developed electronic trap technology and oil and steam heat exchanger project won the national textile printing and dyeing industry's energy saving and emission reduction Excellence Award.

The amount of water used by enterprises to produce 10 thousand meter cloth has been reduced from more than 360 tons to 240 tons.

The amount of steam used to produce 10 thousand metre cloth has been reduced from 65 tons to 56 tons.

　　出口、內(nèi)銷并重，尋找新的利潤(rùn)源

"West side" is not bright, "east side" is bright.

In the past, the sales of Ning spinning garments accounted for less than 10% of the total output, but sales in the domestic market have climbed all the way.

After October this year, their clothing sales and export volume accounted for half of the total.

The rapid change of the market has made Ningbo Group actively adjust its business strategy. They have given up some small and bad credit customers abroad, compressed their export products, and concentrated on making good domestic customers and expanding the domestic market.

At present, Ning Ning has established cooperative relations with many famous brand clothing enterprises such as Metersbonwe, JEANSWEST, Li Lang, and seven wolves, to a certain extent, make up for the shortage of export orders.

Like Ningning textile company, more and more leather enterprises in Xinji begin to choose two legs to walk.

Some larger enterprises have begun to pfer to the domestic trade, making OEM for more than 20 famous brands, such as nine Mu Wang and Li Lang, and some powerful enterprises have begun to make their own clothing brands.

Tian Yingshen, deputy director of Xinji leather commercial city management committee, analyzed that our garment export enterprises have accumulated a lot of experience in the process of OEM processing for foreign brands over the years.

Export-oriented enterprises should accelerate their pformation to the domestic market by taking advantage of their own products with different characteristics.

Seize the opportunity to meet the needs of the domestic market.

Experts from the Provincial Textile Industry Association said that unlike the bulk production of foreign trade orders, the domestic market should pay more attention to the "meticulous" operation, from independent design products to timely adjustment of styles. Only by meeting the needs of the domestic market, can the products be opened up. "Although the potential is huge, competition will become more intense."

Xu Jianlin believes that at present, the most important thing is to open up new sources of profits and maintain the normal operation of enterprises.

Achieving pformation and upgrading is the key.

Hebei Tong Tai Baby Garments Co., Ltd. in Ningjin has always insisted on training its own brand. Today, some enterprises in Zhejiang and Guangdong have also become their OEM processors.

Geng Huabin, chairman of the board of directors, believes that independent brands can often get the trust of consumers and distributors through the image of genuine products and grasp the right to speak in the market.

Since the beginning of this year, in view of the fact that the cost of raw materials has increased, they have decisively adjusted the price of products, and the price adjustment is a suicide for small businesses lacking their own brands.

The people of the Provincial Textile Industry Association believe that when people are in a depressed market, people's consumption behavior will concentrate on brand products. For textile and garment enterprises, it is the golden period to strengthen brand building, and it is easier to integrate brands in the depressed market period.

The ten measures, especially VAT reform, will greatly reduce the cost of updating equipment and expanding production.

Many enterprises in the interview think so.

"Textile enterprises in our province should seize the opportunity to speed up the upgrading of technological equipment and fundamentally reduce production costs and improve product competitiveness."

The people of the Provincial Textile Industry Association believe that the more important significance of VAT pformation to the industry lies in encouraging enterprises to increase investment in fixed assets and mobilize their enthusiasm for technological pformation and industrial upgrading, which is of great significance to the textile and garment industry in the process of industrial restructuring and pformation.