Discussion On The Best Mode Of Middle And Low Grade Clothing Network Cooperation
The network cooperation of middle and low grade clothing is much more difficult than that of high-end clothing.
1、單位價格低,相對成本就變高。 簡單地講,同樣拍照、做圖,上架到網站做一個廣告,如果賣出的件數相同,供貨商從中獲得的收益是相差很大的。從趨利的角度看,網絡合作日益趨向中高檔,是一個必然。
2、低檔貨變動快,常常白費力氣。 我這里說的低檔,主要指價格的低,其中有一些品牌尾貨,品質是相當好的。正因為如此,高品質加低價格,這貨遇上合適的買家就會迅速清掉。這樣的貨,常讓我白費力氣去拍照、整理資料,客戶如果要求嚴格按照拍照的那個款去提貨,十有八九難以成交。
The above two aspects are summed up in my long-term practice, which is also a difficulty in the paction of low-grade goods. What is the best way to continue the supply of low-grade clothing stores? Let's take a look at the characteristics of network cooperation between low and medium clothing. We aim at this characteristic to explore the best way to cooperate.
1、貨源充足,種類繁多而款式復雜多樣--服裝店的要求也恰恰是最好一款一兩件,不要有重復。因此,賣家為什么一定要看了圖片之后嚴格指定呢?如果一一拍照,那需要多大的精力?供貨付出與收益是嚴重不成比例,誰愿意做這樣勞而無功的事呢?能否指定一部分,按照自己市場情況劃定范圍,再委托供貨商按圖索驥來配貨呢?
2、某些質優價廉的品牌尾貨,因其性價比高,變動極快。如果買家判斷這樣的貨適合自己的市場,完全可以委托供貨商直接供貨。也就是說,不必拍照不必看版,出了尾貨就聯系交易。這樣的貨,是同一個品牌或同一個公司成系列的,品質有保障,風格是相同的,就算每個款式不一樣,也是八九不離十。如果硬要看了圖片才肯交易,其結果是一場空。。。。。。于是你只好等下一批出貨,你還要看圖片再確定,于是又是一場空。。。。。。
To sum up, I think the best mode of supply of medium and low grade clothing network should be: buyers should choose and provide models for delineation of suppliers' existing goods, and suppliers will understand the intention of buyers and flexibly distribute goods according to the source of goods.
Editor in chief: Yang Jing
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