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Is Low Price A Direct Outlet For Clothing Network Direct Selling?

2008/12/2 11:44:00 22

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"Selling clothes like PPG" has become a mantra in the clothing industry. After that, VANCL has gone beyond PPG in just 5 months, creating another miracle of online direct selling of shirts.

Who can't be fascinated by such a crazy sales volume?

However, behind the rapid growth, we need more to see the way out for Internet direct selling.

Suddenly, such as the spring breeze of a night, thousands of trees and pear blossoms, the business mode of clothing e-commerce has risen rapidly from several years ago to this year's competition.

The reason is mainly due to its huge potential for development, with low operational risk, low inventory pressure, and rapid promotion of brand awareness through internet promotion.

However, no one can claim that the marketing mode of clothing e-commerce will take the lead in the next few years. The growth of higher ups brings more sober thinking. Only by thoroughly analyzing the reasons for the boom of direct selling of clothing network can we see the future development of this clothing direct selling mode.

With more and more men's shirts selling online, the low cost bundling strategy has been widely adopted in the industry.

The price of the product is mostly located in the middle and low price, and more businesses are playing the super low price strategy of "68 yuan and one piece" and "three pieces only need 29 yuan" to win the consumer's eyeballs, break through the consumer psychological defense line, and let the consumers have the psychology of "even if the product is not as good as the advertisement, and it does not lose where to go" mentality, so as to turn the desire of low price collection and leakage into actual action.

This should be the pursuit of the quality of life and fashion network direct sales, why the big cheap trend, and in this low price trend, the quality of it can guarantee?

The author believes that the main factor that drives users to buy B2C clothing is "freshness" instead of "identity". The whole market is still in the introduction stage, and the fashion B2C operation mode is not in line with the market rules. Clothing sales should not be like selling computers. After all, users' judgment of clothing direct sales is not limited to "low price". If men's clothing B2C industry wants to keep rational development, the key is not the mode, but the product. It needs to shift from the "pattern based" competition to the "people-oriented" and "user oriented" competitive stage.

Editor in chief: Yang Jing