Clothing Brand Management Should Be Good At Using Network.

A spokesman for the big price has been invited, and the ads have been spread everywhere.

How should these enterprises adjust public relations and advertising strategies to clean up the current complicated situation?

In fact, there is a scandal of spokespersons, no matter to the spokesperson or to the enterprises, they are unwilling to see it.

But now that the problem has come out, enterprises must do cold treatment at this time.

Do not rush to announce the abolition of endorsement or replace endorsement, not to lift the relevant TV advertising and outdoor image in a big way. It is best not to cause media attention.

As time goes on, there will be other news coming out. The attention of the news will naturally shift to new events, and the bad news will naturally fade away in the minds of consumers.

Whether at home or abroad, many artists deal with scandals in this way.

If there are negative news such as homosexuality, tax evasion, bigamy and so on, after a few years, the negative impact has been greatly reduced.

Netizens are in an uproar after Italy's famous brand Kappa supports the image of Tibet independence.

A netizen sent a post and said, "it's Chinese. You should know how to do it."

Just like the business interests of the pornographic event in the beginning of the year, it is a place where operators and managers can not think of it.

Looking at crisis management from the Internet age, some regulations should be negotiated as early as possible.

If the Chinese trend has already had regulations on the parties in signing contracts, it may not be so passive.

For the netizens' accusation, the person in charge said, "they understand very well, but they hope that the netizens will refrain from taking a rational view of the problem."

However, the ownership of three brands of enterprise brand has brought more difficulties to crisis management.

Lack of awareness of public welfare, lack of time and lack of cooperation are several short boards in the crisis management of enterprises.

Blind marketing can make enterprises encounter more opportunities for crisis.

For example, endorsement marketing and topic marketing will be challenged by double-edged sword.

This reflects the executive power in management, that is to say, when the incident is "timely news", we can "keep pace with the times".

Nowadays more crisis events are out of network, so enterprises need to use network channels to respond immediately.

Since ancient times, Chinese people have grown up step by step in the teaching of peace of mind.

But some unexpected incidents are not dominated by people's will. When they suddenly break into our normal life, they often bring unprepared attacks or even disasters.

Every enterprise is confronted with various risks in the course of its operation.

What is needed is a mature wisdom of its own strength and insight into consumers.

A big enterprise that really expects its brand will not choose the road of quick success and instant benefit in advertising planning.

Although the short-term effect has been achieved, such advertising is not good for brand image, enterprise value and cultural connotation growth.

What's more, this is a period of great importance to national honor.

It is easy to be careless when playing the edge ball.

And when there is a crisis between marketing and management, enterprises must understand that some marketing behaviors have a bottom line.