Home >

The Only Way To Go From Selling To Marketing Is To Cross.

2008/11/17 10:20:00 28

??? 日本語 Fran?ais English 中文

Selling is simply selling goods plus collecting money, which is accepted by everyone.

Marketing is the management of operation and sales. Marketing is a knife, sales is a knife edge, business is a knife and management is a hilt.

People always like to show off how sharp the blade is, ignore whether the blade is rusty or not.

The fact is: companies with sales awareness are everywhere, but few companies have marketing awareness.

The slogan from overselling to marketing has been shouting for many years, but it only focuses on the emphasis of consciousness.

In fact, the most important reason is that it has been imprisoned by theory and has not really made any breakthroughs in practice.

In essence, sales and marketing are neither science nor technology. They are just like management.

Sales are for a specific person, marketing is for a group of people.

Sales is a kind of behavior; marketing is an activity.

The most fundamental proposition of marketing activities is passing through the ridge. From a practical point of view, marketing is a continuous process.

The first hurdle for marketing is how to go from sales to marketing activities.

To do marketing is different from taking academic qualifications; to get academic qualifications or to pay attention to seniority and seniority, to finish primary school to junior high school, to junior high school to high school, college, undergraduate, master's degree and doctorate.

But marketing is different, marketing pays attention only to achievement.

Primary school is not a graduation, is a pupil in front of college students laugh; primary school did not graduate, the same marketing for Ph.D. and primary school students have no meaning, because he is not the decisive factor in marketing.

We can not go from overselling to marketing. The most fundamental reason is that we should follow rules and follow the rules and take the course of marketing as a matter of course.

The only way to go from sales to marketing is to cross.

You dare not cross, do not say 100 years of business than you 100 years ago, even if the opposite business is set up a year earlier than you, you have no chance!

In fact, more and more business practices have proved that the only way to go from selling to marketing is to leap, especially Chinese enterprises.

Chinese enterprises' attitude towards marketing is just like a college student dealing with his resume, designing his own cover carefully, filling in everything he thinks is important, and actually doing everything is not the same among employers.

Just because there is no practice.

Marketing for China at this stage, the most important thing is how to break through in practice.

This is the responsibility of all marketers, because the focus of all managers has been placed on how to mark new differences in theory, and the leapfrog of marketers has become the key to determining the survival of Chinese enterprises.

Chinese people like to talk about history very much. Because history is too long, so is marketing. Seeking for every historical footstep step by step is actually not at all consistent with China's national conditions. China has not gone through the capitalist economy in the light of the laws of the world and has gone directly to the market economy, so China's marketing must also break the rules.

People who like history always say that speed is not good, and speed will go all the way, but in such a situation, you can't quickly accomplish what you can do.

This is not a crash, but a necessary leap.

Winners rely on practicing courage instead of thinking wiser.

The current situation of enterprises is that everyone wants to go to marketing, but no one dares to take the first step from sales to marketing. The image description is that people want to go to heaven, but no one wants to die.

I have been a consulting company, almost all of the top executives of marketing are very speculative, and have become friends. The most frequent feeling of these friends is "please, get my boss."

In fact, they just want me to tell their boss: marketing first; management second: promote management by marketing instead of promoting or even controlling marketing by management.

This is not to say that management is not important, but is the inevitable choice of an entrepreneur. First you are a marketer, and the next is a manager.

All entrepreneurs first accomplish this leap, in order to truly achieve all enterprises from sales to marketing across!

The pition from sales to marketing is actually very simple. The key is whether you want to or dare to cross.

This leap, we only need to study two questions, how to think of marketing and how to do it!

Well, all the so-called truth, let's stop here. Although this process of crossing, compared with your marketing according to the educational background, it may be psychologically difficult to accept, but you must admit that it is simpler and more effective than what you are doing now.