Export Enterprises Need To Successfully Pform Into Domestic Market

The current international financial crisis has spread from the virtual economy to the real economy. China's foreign trade has been greatly impacted and impacted by the foreign market. Many enterprises' orders are shrinking rapidly, and production and operation are facing serious difficulties.

The head of the Ministry of industry and information technology told Xinhua yesterday that the real economy will remain a symbol of national prosperity, and that traditional industries such as clothing, food, housing and housing will never have a market. Export enterprises should seek opportunities in the crisis, actively explore the domestic market, create their own brands, promote industrial upgrading and enhance their competitiveness.

　　從貼牌生產到創建自主品牌

"Three dimensional business mode" protects the brand by using the standard to defend the local market.

Dongguan Hao Heng Clothing Co., Ltd. has always been export oriented. In May this year, some American and Australian customers who had worked with Ho Heng for 8 years indicated that they would end their clothing business in China from next year.

For a long time, Ho Heng has also provided products for Paris clothing wholesalers, which eventually entered the fashion stores in 51 European countries. However, orders for orders from Paris have decreased by 2/3 this year.

"Especially in this winter and the spring of next year, there are few foreign orders. It is a terrible thing."

Hao Heng general manager Zheng Jianpei said.

Under the pressure of a sharp decline in export performance, Ho Heng decided to pform and develop the domestic market for his own high-end menswear brand G.I. By the end of 2009, G.I had reached 500 stores nationwide.

Jiang Jianye, deputy director general of the center for urban development and environmental studies of the Chinese Academy of Social Sciences and Deputy Secretary General of the Guangdong provincial brand promotion committee, said that, like ho Heng, a company that made OEM for foreign brands for a long time, technically speaking, it can produce the same quality products as those of foreign famous brands, and the price of its products is 1/3 cheaper than that of foreign similar products.

"A series of policy measures to expand domestic demand provide an opportunity for export oriented enterprises to turn to domestic markets.

Instead of making foreign clothing for the foreign brands and earning a little bit of processing fees, why not draw on the marketing methods of foreign brands, and form their own unique schools according to the national culture and consumption habits, so as to enlarge and strengthen their brands?

The reporter learned from the Ministry of consumer goods industry of the Ministry of industry and commerce that the next step is to formulate a national strategy for the development of clothing independent brands, take the garment industry as a breakthrough point, cultivate a number of independent brands of key clothing, and promote the overall brand building of China's consumer goods industry.

　　“立體經營模式”為品牌保駕護航

Seemingly simple McDonald's food, there are hundreds of indicators.

It is these high standards that make McDonald's blossom all over the world.

China's DVD production accounts for about 80% of the global market. After its growth, its own brands have "died from patent pools".

"It's like living in a house and paying the rent, but there's no property right at the end of the house."

Jiang Jianye said.

Brand, intellectual property, standard, technological innovation and capital operation are five elements of modern commercial management.

Jiang Jianye believes that if the domestic enterprises want to make their own brands go far away, they should learn from the successful experience of foreign enterprises, and escort the brand with the "three dimensional business mode" closely tied up with the five elements.

　　用標準“保衛”本土市場

Chinese enterprises often encounter some untechnical obstacles when they open up international markets. Zheng Jianpei describes it as "bumping into pain later, but you don't know when and where you will bump into it before, and you don't know how to avoid it."

Jiang Jianye called it "soft barrier": "no country does not protect its own market."

Why in the process of internationalization, the products of the western developed countries can smoothly enter the Chinese market and expand rapidly, while domestic brands can't get out of the way. After they go out, problems are piled up. They are all small problems that can't be solved by raising the technical level by following the industry standards. These can't be solved by WTO buttons. Even a button should be repeatedly criticized.

The reason is very simple. The developed countries first wrapped up their own market with a protective film before opening to the outside world, and China hardly set a proper threshold to protect its own market.

DHL, a global express and logistics giant, has suffered heavy losses in the US due to its express business. It has recently announced that it will terminate its domestic express and ground pportation business in the United States from January 30th next year.

At the same time, DHL global express business has been the best in the Chinese market.

"Because there are no barriers in our domestic market, the trade unions act in the United States, as well as the" proper suppression "of health, safety, environmental protection and other restrictions, have finally made DHL overburdened.

Jiang Jianye said.

Experts from the Ministry of industry and information technology suggest that China's "optimistic market" is particularly important in the context of the current domestic consumption and the huge investment of the state to expand domestic demand, because only in this way can China truly promote and upgrade the domestic industry and eventually benefit the Chinese people.