Textile Industry Faces More Severe Test Orders
In December 1st, the yuan closed at 6.8848 against the US dollar. The closing price dropped 499 points over the previous closing day, marking the biggest one-day decline since 2005.
Since August 1st this year, the export rebate rate of the three textile products in the country has increased from 17% to 17%.
These are great advantages for the small profit textile enterprises. However, the smile has not yet climbed onto the face of the textile manufacturer. Reporters in Zhejiang, Jiangsu and other textile enterprises survey showed that, due to sluggish international demand, in the 9 and October sharp reduction in export orders, orders have not yet increased.
The two operators in China Light Textile City coincidentally claimed that the price can not be done now, there is no order.
訂單減少五六成
The proportion of textile industry in Zhangjiagang's Tong Qiao Town accounts for 7 of the total, and the locals use the "bitter cold piercing" to describe the current predicament. Since the beginning of this year, the appreciation of the renminbi, the global economic downturn, and the rising cost of raw materials and labor in coal-fired oil and electricity have brought unprecedented impact to the textile industry. The famous Huafang group has encountered the biggest difficulty in history. It is estimated that the annual sales can only reach 10 billion 500 million yuan, which is nearly 3 billion different from that of last year.
"From last year to the first half of this year, the loss of the textile industry was mainly caused by exchange rate losses, and enterprises were afraid to pick up. After 9 and October this year, foreign orders were significantly reduced." Shi Weixin, director of the Party Committee Office of Huafang group and manager of human resources department, told reporters that before that, enterprises could receive orders from 30 to 50 days in the month, and could arrange production in a leisurely manner. Now they can only receive 10 to 15 days' list, and the amount of orders can be reduced by about 6.
Shi Weixin introduced that expanding domestic sales is one of the Countermeasures for enterprises to deal with the financial tsunami and industry bottlenecks, but it is not easy. "The original export business accounted for about 80%, and in the case of declining export volume, domestic sales increased, and exports accounted for about 70%."
China Textile City is the largest textile trading market in China. Most of its products are exported. In recent years, it is now a busy season, but recently, there are many business operators closing. Miss Zhang, who runs curtains, said that in previous years, the company was too busy to do all the shopping in the walkway. There was no chat at all, but this year the business is half the difference from last year. On the 4 day, even "ate a big duck egg". Ms. Chen, who runs suede, said that the best business of the year was in 4 and May. Later, business became worse and worse. In November, the turnover was only half that of high. Now is not the price can not be done, business is gone. Miss Fanny camouflage, who runs the household bag, said that business began to fade from 9 and October.
However, there are individual enterprises out of the "adverse market uptrend" market. In the third quarter of this year, the export volume of Kaiyuan increased by about 20% in Jiangsu.
對新政謹慎樂觀
The RMB devaluation and textile export tax rebate rate increase has boosted market confidence. Textile prices began to stabilize. However, for the positive adjustment of national policies, textile enterprises only expressed caution and optimism.
"The increase in export tax rebate has increased the net profit margin of textile enterprises, helped reduce the export pressure of the textile industry and ease the tension of capital turnover in some enterprises, but at present, the declining trend of foreign market demand has not changed, and the export growth rate has not been greatly improved. The effect of export tax rebate will be greatly reduced." A responsible person of a large textile enterprise in Jiangsu told reporters.
Fan Yuntao, deputy general manager of Jiangsu Kaiyuan and Dong MI, also said that the adjustment of the export tax rebate policy was actually digested by every link, which reduced the cost of the whole industry and promoted the competitive advantage of the industry. But this decline in costs is not enough to offset the decrease in demand caused by the financial crisis.
Xu Zhong Liang, deputy director of Jiangsu Wu Zhong, told reporters that the effect of appreciation and accumulation has been very large, and the process of devaluation plays a substantial role. "Processing enterprises do comprehensive Maori assessment, export tax rebates are partly offset by dealers. In addition, we are worried that the depreciation of the renminbi is a phased one and can not be a long-term trend. "
“嚴冬”或許還未來
Although great difficulties have been faced and adjustments have been made, textile enterprises believe that the "winter" of the whole industry is yet to come.
"In the current circumstances, it is good to survive. In the first half of next year, the international market is likely to change more. China's textile industry will face greater challenges. It is only late autumn. Next year may be a severe winter. It's good to hold on in autumn. " Shi Weixin told reporters.
A number of people interviewed by the reporters said that the decline in export demand in 2009 is already a foregone conclusion, and the industry situation may deteriorate further.
China textile network data show that in October, China's textile and apparel exports amounted to $16 billion 745 million, an increase of 12.45% over the same period last year, down 7.02% from last month, of which textile yarns, fabrics and articles increased by 14.33% compared to last month, down 6.54% from last month. Clothing and clothing accessories grew 11.54% year-on-year, down 7.26% from last month.
Mali pointed out that in 2009, with the decline of imports from the US, Europe and Japan, China's textile exports will have a negative growth.
However, after a sharp shrinkage in demand, the cost of raw materials is large.
- Related reading
- Marketing manual | Four Ways To Attract Eyeballs In Clothing Stores
- Fashion character | Patty Hou'S Marriage Will Be Postponed And Held Overseas.
- Order-placing meeting | Fan Kai Pin Launches Campus Promotion Plan
- Fashion character | Jolin Filming Public Service Ads, Hoping To Give More Space To The Outside World.
- Fujian | "Clothing Capital" Stone Lion Reshape Brand Advantage
- Power flow analysis | Korean Clothing Consumption Capacity Amazing, Who Is The Charm Of The Korean Wave?
- Fashion posters | Actress Endorsed "Pink Ribbon", A Breakthrough For Public Welfare.
- Female house | SHE Endorsement Of Taiwan Women'S Exclusive Sports Apparel Brand
- Celebrity endorsement | 張家輝代言九鹿王
- Fashion character | Xu Fan'S Witty Remarks, Funny Talk About Feng Xiaogang'S Scandal
- Chengdu Clothing Expo Brand Winter Coat Is Only Seventy Percent Off.
- RMB Devaluation Is A Double-Edged Sword For Exports.
- 2008 Shenzhen Fashion Show Is About To Start.
- Dubai International Autumn Trade Fair Is About To Take Place.
- 服裝展會信息化成為服企核心動力
- Financial Crisis Affects Asian Exports To American Textile Products
- Rabbit Arcangelo Children'S Wear To Join 61Ef.Cn
- Can Sports Brand Be Independent In 09 Years?
- China'S Clothing Comparative Advantage Is Improving.
- Gaogang'S Clothing Brand