Fujian Enterprises Increase R & D Investment

The Fujian apparel and apparel industry association held a general meeting recently.

In the rapid development and industrial chain extension, Fujian's textile and garment industry has formed industrial systems such as chemical fiber, textile, manufacturing, printing and dyeing, nonwovens, industrial textiles, household textiles, clothing and accessories, textile machinery and spinneret. Many textile and garment industry forms have emerged, and brand effect and cluster effect have gradually emerged.

In the face of the increasing competition in the international market, Fujian textile and garment industry is actively taking the road of innovation and upgrading, establishing an innovative mechanism, introducing the latest international technology and equipment, production and processing technology, speeding up the cultivation of talents, strengthening the research and development of textile fibers and fabrics, improving the quality of Fujian textile and clothing, gradually developing its products to the direction of multi variety serialization, and increasingly distinctive regional characteristics.

Hong Zhaoshe said that in today's global economic integration, the market has no boundaries. For Chinese clothing enterprises, international competition is uninvited. Only by facing challenges can we survive and develop opportunities.

"The ever-changing development of the market is important for our own marketing ideas to be implemented.

Brand building can not be maintained solely by capital, but the development of brand relies on accumulation.

We must strengthen the meticulous management of all aspects, and make the brand stronger and stronger.

He said, "in the field of Chinese clothing, Wenzhou is a Western-style clothes, and Jinjiang is a casual dress with different advantages.

If we want to develop, we must get rid of all kinds of bondage and let go of our hands and feet to do things.

Details are yardsticks for measuring quality, such as our new casual pants, which embodies the details of the exquisite, practical and humanized.

For example, the clothes can be subdivided into mobile phones, spectacles and so on, so as to facilitate the classification of items.

He said, "in the past few years, our clothing companies have paid great attention to brand promotion, and they are willing to spend a lot of money to invite spokesmen to advertise.

Now, a group of wiser and more rational enterprises will turn their attention to technology.

Despite the difficulties encountered by garment enterprises over the past two years, most enterprises still have strong desire to acquire advanced professional equipment, and there are good phenomena such as building their own laboratories.

These measures, on the one hand, reduce the use of manpower, improve production efficiency, on the other hand, increase product development capabilities and improve product quality.

"Technological innovation does not mean hardware investment," Hong said. "Science and technology run through all links in the process of clothing production and sales, including design links.

Foreign luxury brands and designer brand clothing can be sold at a high price. On the one hand, they are based on the gold content of their brands, and on the other hand, they are supported by strong technical forces.

He also advocated using information to pform traditional industries.

He believes that the competition of clothing is to some extent a competition of speed. The "fast fashion" that changes constantly requires fast reaction, fast delivery and quick settlement. If we do not make use of advanced science and technology, we will not be able to make mistakes only by relying on manpower.