Looking Forward To The Coming Season Of Children'S Wear Sales

By the beginning of 2009, we had ushered in the traditional selling season for children's wear.

In the past experience, children's clothing sales in the first quarter accounted for about 1/3 of the annual sales, and some enterprises could even exceed half of the annual sales. Therefore, during this period, children's clothing enterprises are ready to get enough goods and wait for the arrival of business opportunities to win the full house for the beginning of the new year.

This is the annual homework for children's clothing enterprises. This year is no exception. It's just that we have a little bit of trouble. What kind of achievement will we get this year?

After all, in the middle of 2008, we experienced a decline in sales, and whether the slide would continue?

This is a worry that everyone has been worrying about.

Many children's clothing enterprises also come up with many measures to cope with the current situation, one of which is the early discount.

In the early days of the past, this is the season of new listing in winter. Most children's clothing enterprises do not sell at discount, until the spring clothes are listed, the winter clothes will be discounted.

This year's children's clothes are listed at the beginning of the emergence of a discount, which is a rare phenomenon in previous years, many children's clothing enterprises cooperated with the implementation of sales promotions, which is a phenomenon of concern in children's clothing enterprises with low profit margins.

Will this be a prelude to shuffle?

At this time, it is time to check the brand gold content of children's clothing brand. How can we ensure the sales performance while ensuring the profit margin of the enterprise?

Under the premise of guaranteeing profits, it is a difficult choice for children's clothing enterprises which are relatively not strong enough to reduce sales, or to ensure sales volume, to occupy the market and sacrifice certain profits.

At this time, the brand of children's clothing with serious homogenization will be faced with great challenges. Only the brand has its own characteristics, and a company with a clear positioning and visibility can survive.

Now if we say that differential competition is a magic weapon for winning children's clothing, we may not hear the voice of opposition. Different enterprises should have different positions, and can make use of the resources of enterprises around positioning. If positioning is not clear, they will not impress people, so it is very difficult for them to get out of the difficult time and power in difficult times.

For Chinese children's clothing enterprises, the most important thing is the ability to design. To make a brand, you need to know what you want to convey to the consumers first.

Design needs to be implemented in every detail.

Positioning is the first step, without positioning, design will have no sense of direction.

In fact, the world-famous brand of children's clothing is very different from other countries. It can express the spirit and values of the brand. For example, with the characteristics of fashion or the classics of academics, children's clothing in China must eventually come back from the price war to the product itself, and from the design, the concept and the way of life to be conveyed to consumers are presented.

With the passage of time, this year's children's clothing season has arrived. What is the expectation of children's clothing brand in this peak season? What can be harvested?

This will be the first answer to the 2009 children's wear brand.

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    經濟變化該如何面對？

Failed enterprises gather more target customers in order to survive the crisis.

In order to get more target customers, their management tends to reduce the standard of measuring target customers and potential customers.

In this way, the possibility of sales promotion to every target customer will be reduced, especially when the market is weak.

The managers of successful enterprises are committed to improving the target customers' qualification evaluation standards and reducing the number of target customers.

They let salesmen focus their efforts on target customers who can produce results.

Failing businesses often sell promotions and sometimes offer a big reduction, as if they are going to go bankrupt.

After making reasonable strategic planning, successful enterprises can often raise the prices of certain products, because their products are of better quality, shorter delivery time and better service quality.

Failure enterprises only know to reduce costs, while successful enterprises can make better use of the correct strategic planning and maintain stable expenditure.

They focus their spending on training programs and potential customers.

Failing businesses are often promoted through special competitions, incentives and incentives, all of which are based on direct short-term performance.

They pursue quick results and finance their sales staff to accomplish this goal.

Successful companies focus their attention on the long-term prosperity of enterprises.

They improve the long-term pay level of salesmen.

This shows that the enterprise has strong momentum in the future.