The Exhibition Hall Of Garment Enterprises Is Becoming More Diversified.

The product image exhibition hall of the headquarters is a window for clothing enterprises to publicize products and display their brand image. It is also a product display method that enterprises are keen on. The most frequently visited place for visitors to visit a company is probably the product exhibition hall.

　　展示廳文化升級

A good exhibition hall, on the one hand, can attract the attention of dealers. On the other hand, it can promote brand culture and enhance corporate image more effectively.

A few shelves are displayed in the exhibition hall to display the business products to facilitate buyers to see the order. This is the practice of many garment enterprises in the past, though very "intuitive" but too crude.

The functional design of the exhibition hall space is regular, the product display method is single, and there is no commodity display way matching with its product style and brand personality, but also lacks the brand on-site appeal.

Now, with the maturity of the brand, clothing enterprises begin to pay attention to their facade. Simple product display can no longer meet the needs of brand development.

"Only by innovating the way of displaying the product and introducing" culture "into product display can we create distinctive brand characteristics.

Green, Mr. Wu of the clothing marketing department, visited the exhibition hall of Green's clothing. The corporate culture wall described the development process of the enterprise, the hundreds of children's clothing styles in the exhibition hall, the display of the simulation store according to the series of products, people feel kindly and novelty, and the theme window was displayed separately according to the style of the product series, and all kinds of dolls were integrated into the various subject windows.

In the product exhibition hall of the major brand clothing enterprises in Quanzhou, product display and the combination of brand o o, auxiliary props, background music, image data, light and shade and other elements, not only enrich the external image of the product, but also strengthen the on-site appeal of the brand, so that the employees and the salesmen and even consumers have a direct experience of product style, brand core value, brand culture and other elements, and form a distinctive brand cognition.

　　越境界的嬗變

Display is a silent shopping guide. It is one of the most important means and carriers to interpret brand connotation.

As enterprises pay more and more attention to it, product display is becoming more and more flourishing and colorful. In some enterprises, the exhibition hall focuses on the external image of the product, while some enterprises attach importance to the history and culture of the enterprise and industry.

"The first floor of the company's new building will build a museum that reflects Chinese dress culture and corporate culture."

Shu Mingyou, who is in charge of corporate culture publicity for emperor Mens, told reporters that the exhibition hall can display the latest products of the enterprise, and promote the clothing culture, highlighting the evolution of the industry.

In fact, the act of emperor's men's clothing is not a pioneering undertaking in China. Chinese private enterprises have already done many business museums, such as the shoe culture museum of Wenzhou Red Dragonfly Group, the Olympic Museum of Lenovo Group, and the Museum of costume of Metersbonwe.

Such enterprises "museums" not only allow visitors to understand the products of enterprises intuitively, but also satisfy their curiosity and thirst for knowledge about the industry culture, entrepreneurial process and so on.

The enterprise Museum has injected new connotation into the brand. At the same time, it can also serve as a carrier for brand promotion, so as to enhance the visibility and reputation of the enterprise.

Enterprise museums can promote popularity and enhance the visibility of enterprises, and the product exhibition hall attracts numerous prospective customers and potential customers in the future. It can be described as "killing two birds with one stone".

However, the cost of building luxurious exhibition halls and even corporate museums has attracted many people's doubts.

The exhibition hall of some enterprises is empty, visible, and too few.

The exhibition hall of some enterprises is far fetched and unreasonable.

The cost of site and water and electricity is also a great expense.

Therefore, it is worthwhile for enterprises to think about how to integrate culture into exhibition hall instead of floating on the surface.

The competition between enterprises has gradually developed to the competition of culture.

If the former enterprise exhibition hall is an enterprise convenient buyer to look at the order, then the present enterprise exhibition hall is an expression of corporate culture.

Experts believe that the distinctive corporate image exhibition hall can enhance the publicity efforts of the enterprises in form, so that people can understand the business more quickly and enhance their memory of the enterprise. Setting up an industry related Museum and exhibition hall is also a bearing on the connotation of the enterprise culture, and will greatly enhance the gold content of the product.