Flourishing Clothing Industry Should No Longer Be Left Out Of The Market.

In the series of reports on "giving full play to the advantages to stimulate domestic demand and making bigger and stronger clothing wholesale and distributing centers", we have published four reports, analyzed and discussed the past, current situation and development of the wholesale clothing market. At the end of today, we will turn our attention to the clothing industry closely related to the market. What kind of relationship should they have?

In the past 10 years, the early development of Shantou's clothing wholesale market was not satisfactory. However, the late fashion industry in Shantou is another scene. Sweaters, women's wear, men's wear, children's wear, underwear and so on are all colorful.

The people pointed out that Shantou's imbalance in the development of both the clothing industry and the market is unbalanced.

Five business cards are supporting the Shantou garment industry. The five signboards of the five garment industries, including "Chinese craft sweater city", "China knitted underwear town", "China knitted famous town", "Chinese household clothes famous town" and "Chinese underwear town", are all sold by Shantou's Chenghai, Chaoyang Valley Rao, Chaonan two, Xia Shan and Chen Dian.

According to the Shantou textile and clothing chamber of Commerce, the total output value of Shantou's textile and garment industry accounts for almost 40% of the total industrial output value of the whole city. This achievement has made the textile and garment industry become a "leader in Shantou's eight pillar industries".

At present, the city's textile and garment production enterprises and sales enterprises have reached more than 20 thousand, with more than 100 yuan invested in tens of millions of yuan, and there are more than 10 hundred million yuan. Sweaters and underwear are the two major characteristics of the textile and garment industry in Shantou. So far, two outstanding industrial clusters have been formed. Shantou is already one of the most concentrated production bases in sweaters and underwear industry in the country.

Clothing brand makes "made in Shantou" the national "Kaiser", "Fang Li Fang", "man Ni fan", "Aihua", "mass hair"...

These famous brands with national and provincial brand names are the pride of Shantou's textile and garment industry.

With the end of the "Three - to - one - Supplement" era, it has become the consensus of Shantou textile and clothing industry to build its own brand and take the road of famous brand.

According to the relevant data, the number of brands gained in textile and garment industry ranks first among all industries. Up to now, Shantou textile and garment industry has obtained "Kaiser" and "Li Li Fang", which are famous brand products in China and well-known trademarks in China. "New Department", "Kaiser" and "Kaiser" have also obtained national inspection free products, and there are 54 famous brands and famous brands in Guangdong Province.

The Chenghai sweater not only introduced the western fashion culture concept, but also integrated the traditional embroidery embroidery technology of Chaozhou and Shantou, manually weaves lace, and manually decorated beads, pieces, leather and other decorations. This craft sweater's "finishing touch" is concentrated in the manual link, which makes it difficult for computer embroidery to replace, and it is also difficult for the foreign counterparts to copy it.

With the production of medium and high class home furnishings and supplemented raw materials, the town of Xia Shan has produced more than 300 million sets of snow in 2006, with an annual growth rate of nearly 15%. It is not only sold to all parts of the country, but also exported to more than 30 countries and regions such as North America, Europe, the Middle East and Southeast Asia.

The complete industrial chain of the Rao underwear can be described in one sentence: "from a grain of yarn into the grain Rao, you can finish all kinds of underwear products off the line."

From the raw materials to the whole industrial chain of underwear products, the industrial system of Gu Rao underwear has begun to take shape.

All these advantages make the garments made in Shantou occupy a place in the national market.

　　汕頭設(shè)廠異地設(shè)店成廠家無奈之舉

The doorway of the market has become a pain in the heart of manufacturers. The owners of many garment factories in Shantou, when they talk about sales, always hate the smell of steel: "with such a good industrial foundation, Shantou can not even have a decent large market."

It is understood that many local brands of middle and high grade routes have pferred the sales center to Guangzhou, Shenzhen and Dongguan as early as 2000.

Wang boss, who has been engaged in the garment industry for more than 20 years, started from the Haian market, the standard "pre store and post factory" business mode. With the expansion of production scale, Wang boss built a four storey factory building in Chenghai, but with the gradual shrinking of Shantou's clothing market, they had to withdraw from the Haian market and go to Guangzhou's "white horse" clothing city.

In the telephone interview, Wang boss said helplessly: "in fact, we really want to move back to Shantou. The cost of land rent, labor and so on in Guangzhou is very high. The cost of the whole sale is very high. The cost of returning to Shantou can be greatly reduced. However, there is not a market in the country that is noisy in Shantou, and there are so few foreign merchants that we dare not go back."

Hongyu Jing, chairman of Shantou Yuhong craft garment factory, told reporters that Shantou had no scale market, and the cost of field sales was too high. So they chose to shop online. This is also a forced choice. If Shantou can have a large mid-range clothing wholesale market, they will not hesitate to choose to enter.

In the initial stage of reform and opening up, the Shantou Special Administrative Region (SAR) has created the production and marketing mode of "pre store and post factory" as well as other SAR cities, and has created brilliant economic achievements.

Now the "post factory" has grown and expanded, while the "front shop" has been shrinking.

Is the clothing industry neglected in the local market, or is the local market not keeping up with the development of the garment industry?

Obviously, the answer is the latter.

The relevant people pointed out that the market should rely on the tremendous strength of the local textile and garment industry to become bigger and stronger, and the clothing industry in Shantou can also be stronger and bigger in the radiation market.