Clothing Companies Exploit Color Added Value To Attract Customers

　　開掘25%的色彩附加值

How can products, especially new products, attract consumers' attention and arouse their desire to buy?

Color circles summed up the "7 second law" - consumers will decide their purchase intention in 7 seconds.

In this short 7 seconds, color impression is the decisive factor of 67%.

The International Fashion Color Association survey data show that, without increasing the cost, appropriate color design can bring 10%-25% additional value to the product.

Similarly, as one of the most important external features of clothing, color often determines the fate of clothing in the minds of consumers, and the competitiveness that it creates is low cost and high added value is more powerful.

The same clothes, because of different colors, some hot, some unsalable, color differences often determine the popularity of clothing.

"For ordinary consumers, they usually pay attention to colors first when they buy clothes, and everyone has their own color preferences."

Mr. Shao Zhian, vice president of Datacolor, said, "color saturation, brightness and other indicators will directly affect the expression of clothing and then affect sales."

Textile and garment industry plays an important role in China's national economy.

Especially in recent years, with the rapid development of the industry, China has become a major producer, exporter and exporter of textile and clothing in the world.

Nowadays, the textile industry has entered a new period of adjustment and upgrading of industrial structure. Textile and garment enterprises pay more and more attention to improving product quality and core competitiveness, and strive to gradually shift from the low value-added industrial chain to the high value-added field.

High value-added requires high technology and creativity. Therefore, it is particularly important to improve the innovative ability of China's textile and garment industry.

Color is the soul of clothing. It is also the first factor that affects consumers' sense of clothing. Scientific management of applied color is an entry to improve the innovative ability of textile and garment industry.

Sensitive retailers have felt the high added value of color.

At present, many retailers, especially international buyers, have determined whether the products on the production line have high added value according to the fashion and color accuracy and speed of color creativity.

For the textile and apparel industry in the turning point of the industry, the era of color winning has arrived.