Sales Of Outdoor Clothing In America Are Slower Than In Europe.
Statistics show that sports shoes and sportswear products have been hit by a more severe financial crisis in the European market than in the US market, and the most notable product of the decline is leisure products.
According to the report of The NPD Group Inc. market research company, in the third quarter of this year (2008), in the 5 largest markets of Europe, Britain, France, Germany, Italy and Spain, the sales of clothing sales fell by 8%, and the sales of shoes and shoes dropped by 5%. In the United States, the downward trend is more moderate, sports shoes only drop 1.5%, while the sportswear market is slightly profit 0.7%.
NPD also pointed out that when the overall sales in the European market fell, both outdoor sports apparel and footwear products had a brilliant performance. In the European market, the number of shoes bought mainly for outdoor sports increased by 5% compared with the same period last year, while the number of sports apparel sales increased by 12%. However, sales of recreational sports shoes dropped by 7% this season, while casual sports style tops were also down 10%.
NPD sports industry expert Renaud Vaschalde reveals that business people will not give up jogging activities on Sundays during the recession. Take the sales volume of outdoor sports related products as an example, consumption power is still very active.
Looking forward to the last quarter of 2008, Vaschalde believes that by the end of this year, the sales of the sports shoes Market in Europe's 5 largest consumer countries will drop by 5%, while outdoor sports apparel will also decline about 8%.
NPD pointed out that in the third quarter of this year, the sales performance of men's sports shoes and women's sportswear was outstanding in the US market. Male leisure sports shoes grew 8.1%, while the average unit price rose from $42.32 to $46.56, or 10%. Outdoor sports men's sports shoes grew by 7.2%, the average unit price grew by 8.5%, from $44.75 to $48.57 per share, while other years and gender sales of footwear products fell. In the case of men's sportswear sales fell by 4.6%, women's sportswear was slightly picked up and sales grew by 2%.
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