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E-Business Enterprises Innovate Business Mode Through 3G

2009/1/12 11:42:00 25

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The third generation mobile communication (3G) license was officially issued in China. It is estimated that in the next 3 years, the industry chain will stimulate social investment from 1 trillion and 800 billion yuan to 2 trillion yuan.

Although the issuance of 3G licenses did not trigger a big rise in the related sectors of the A share market, many enterprises have taken the lead in seeing the business opportunities they bring.

Especially those Internet companies, with the help of a small cell phone terminal, the business mode of the Internet will change significantly in 2009.

As we all know, influenced by the financial crisis in Europe and America, the B2B e-commerce in the Internet industry, especially the type of foreign trade in the past 2008, has become the biggest and most direct area affected by the crisis, because most of its customers are export-oriented small and medium-sized enterprises. In this economic crisis, orders have dropped sharply, and many customers have been closed down or even gone bankrupt.

B2B websites, which mainly cover manufacturing enterprises, have been greatly impacted.

B2B companies such as Alibaba and Huicong admits that B2B e-commerce is the first to be hit by export slump and the closure of some foreign trade factories.

"The official start of 3G business has brought new opportunities for Internet companies."

In January 9th, the Internet B2B service provider, net Sheng business treasure, announced its "3G strategy". It plans to cooperate with mobile communication operators to launch a new e-commerce search so.toocle.com, which helps SMEs to connect their business objects with mobile phones anytime and anywhere.

Sun Deliang, chairman of Internet business treasure, said that the company's "3G strategy" will not only be limited to e-business search and move onto the 3G mobile screen, but will not be excluded from the strategic layout of 3G business integrating new media and e-commerce.

This is undoubtedly a new development opportunity under the current unfavorable market situation.

Industry experts say that the number of B2B users in the past has been increasing gradually, but with the advent of the 3G era, the number of small and medium enterprises that develop e-commerce will probably have a sudden growth of leaps and bounds.

Based on the powerful Internet access function of mobile phones, users can publish product information at any time and anywhere, and get business opportunities for the first time.

According to the introduction, the current B2B users use the Internet to view and publish information, but now the total number of Internet users in the country is more than 200 million, while the number of mobile users is up to 600 million.

With the widespread application of 3G, the speed of mobile Internet will be greatly accelerated and the application will be more extensive. The move of products from the Internet to mobile phones means that "with the widespread application of 3G, 600 million mobile phone users will become potential customers of e-commerce."

Some brokerage analysts even believe that "the performance of future Internet stocks is worth looking forward to."

According to the data, most of the Internet stocks fell sharply in 2008, affected by the decline in online retail sales and the growth of Internet advertising.

However, market analysts believe that although the share price has slipped, it does not reflect the real operation of Internet Co.

Most analysts believe that by the second and third quarter of 2009, the market for Internet stocks is coming.

In recent years, JP Morgan released the 2009 China Internet analysis report. He said he had a positive view of the growth of Internet advertising market this year and longer term. He believed that the Internet industry had little impact on the economic outlook. In 2009, Internet advertising revenue was expected to grow 28% to 2 billion 100 million dollars over the same period, and the growth rate will be 37% to 2 billion 900 million dollars in the next year.

IDC's latest report predicts that in the global environment of shrinking trade and tight consumption, e-commerce services will expand in China.

According to the report, the growth of e-commerce in China will be maintained at a high level of 28% in the next two years on the basis of rapid growth in 2006 and 2007, and will still be on the track of rapid development in the next 5 years.

Overall, e-commerce in 2009 will be out of line with traditional business.

"The growth of the Chinese market is still relatively strong."

GF Securities analysts believe that the government will benefit from the government's policy of stimulating economic growth and stimulating domestic demand, so that most enterprises will benefit from it so as to enhance advertising and the proportion of online advertising in the entire advertising market is still relatively small, and this proportion will continue to improve.