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British Retailers Grow Year By Year And Increase Sales

2009/1/17 9:27:00 22

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British retailers have been hit hard by the financial crisis. Some agencies have predicted that the rate of closing stores in the UK will reach an average of 200 per day this year.

The largest retail giant in the UK, Tesco (Le Gou), has announced that it will accelerate its development in China. TonyHoggett, director of Southern China's regional operations, told the media that Tesco is not under attack at present. The company's plans in China will not be hindered, or even take advantage of the opportunity to expand against the market.

At the same time, he also said that like WAL-MART and Carrefour, this year's Spring Festival Tesco promotion plan in China is also "unprecedented."

　　在華擴張不會受阻

Despite bad news from the British retail industry, TonyHoggett said that because Tesco's sales were mainly food, its impact was not too great.

"On the contrary, in the economic downturn, many people will reduce their eating out, which brings new opportunities for supermarkets.

And now China's foreign trade enterprises are eager to switch to domestic sales, and retailers can also benefit from it. "

He stressed that the current Tesco development plan in China is the same as two years ago, especially in Southern China.

"Including the first tier cities and the two or three line market, there are plans for opening stores this year," Tony said.

According to the briefing, the first energy saving store in Tesco District of Southern China is located on the six road of Zhongshan, Guangzhou, and is scheduled to open on the 18 th of this month. This is the second store opened in Guangzhou after its Guangzhou holy land store.

At that time, Tesco will have 7 stores in Southern China District, distributed in Guangzhou, Shenzhen, Dongguan, Shunde and other cities.

However, there are also people in the industry concerned about the frequent layout of Tesco in the first tier cities, for example, Guangzhou, Carrefour, Kyrgyzstan, Bai Jia, good mart, and so on have been in the city intensive cloth, forming a high degree of competition.

At present, many foreign giants have expanded their territory to two or three tier cities, such as Shaoguan, Maoming and Zhaoqing. WAL-MART, Watsons and big RFA have taken the place.

TonyHoggett said that there is still room for development in the first tier cities. "Location selection may be more difficult, but there are many customers in Guangzhou who are unable to enjoy high-quality retailer services," he said.

We also have a new store in Guangzhou now signed. "

　　年關(guān)促銷開始發(fā)力

It is understood that in December 3, 2008, Tesco group announced the third quarter performance report of 2008/2009 fiscal year, data show that the group's performance increased by 11.7%, and international business sales increased by 28.1%.

Among them, the Asian market grew rapidly and sales increased by 29.4%.

However, the CEO of Tesco said at that time that under the current circumstances, the pressure was not small.

In fact, as Chinese and foreign retail giants such as Carrefour, WAL-MART and Huarun announced that the Spring Festival launched the biggest promotion in history, Tesco also used this "trump card".

"This year's promotion can be said to be stronger and more frequent, and is unprecedented in Tesco's entry into China."

TonyHoggett revealed that Tesco chose people's products and seasonal products for promotion.

At present, the promotion of sales to performance has begun to appear.

Tesco released last week's results in the past seven weeks (up to January 10, 2009), with sales growth of 11.6%, of which Asian sales increased by 43%.

Carrefour, who launched its third wave marketing plan last Wednesday, also said that since the strong promotion began last December 26th, the effect is obvious.

Candy and televisions in the forefront of sales increased by 12% over the same period last year.

According to Carrefour, there will be a strong sales promotion plan after the festival, of which stationery and textiles will have a clearance sale of 1-3 fold.