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Clothing Brand Dealers

2008/3/26 15:15:00 4

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As a clothing enterprise, it is not only necessary to operate well in a competitive market, but also a harmonious business relationship with distributors.

Therefore, dealers are not only the product circulation bridge between garment enterprises and the market, but also the important link for enterprises to gain market benefits. Therefore, building a good quality distributor team has become the key to win the core competitiveness of clothing brand enterprises in the process of market competition.

But in the process of sales channel construction and market development, we are also faced with the fact that there is still a great shortage of knowledge and staff quality in China's current clothing distribution staff, and the lack of professional clothing marketing skills has also led to the limitations of operation. Regional and consumer environment also make the distribution personnel in different regions have different ways of operation and methods, and even make differences between enterprises and agents, ultimately affecting the interests of both sides.

Therefore, some clothing enterprises encounter bottlenecks in training dealers.

Regional consumption differences

China's vast territory, because of different economic income, seasonal changes and clothing culture understanding, it also causes consumers in different regions to change in clothing consumption patterns and purchase needs.

The distributors of clothing brand enterprises come from all over the world. For short training course lecturers, it is impossible for the lecturers to explain the cases in detail. In order to better face the majority of trainees, it is inevitable that they will tend to be theorized and strategically oriented in the curriculum, and the discrepancies between the content and the practical application will be revealed, which will cause the deep reason of the "empty, false and empty" phenomenon that the dealers feel in the process of centralized training.

Differences in knowledge levels

Because of their differences in educational level and social experience, the practitioners in the field of clothing distribution lead to different understanding of training contents in the training process.

Differences in business categories

When clothing brand enterprises set up trainees, in order to maximize cost savings and get the best training results, they usually train different categories of dealers.

However, there are great differences in the way of operation of different types of operators. The potential consequence of unified training is the impact on sales, that is, the training content without subdivision may finally be difficult to plate into the executive direction of trainees.

Such a practice is not worth the candle.

All of the above mentioned factors are the factors leading to the failure of the dealer training. Therefore, in order to have the expected sales effect, enterprises should consider the overall quality, interest and demand of the trainees while training, and select the training personnel and subjects, so as to integrate theory with practice, and strive to establish an interactive and long-term training system.