How To Enhance The Brand Loyalty Of Clothing Agents?

Those agents with strategic significance for enterprises are often referred to as "important agents".

These important agents often have considerable strength and influence, but also occupy a large number of market share. Their importance to enterprises is self-evident.

In order to better meet the needs of these agents and maintain customer loyalty, most enterprises have set up a marketing department, which is handled by full-time marketing managers.

In this process, there are many factors that can be controlled by the enterprise itself.

Of course, there is a basic premise for the promotion agent's loyalty to the brand: what is the maximum investment in the cultivation of customer loyalty?

That is to achieve maximum gains with minimal input.

Step one: Build Loyalty Based on myself.

If a marketing manager wants to effectively enhance customer loyalty to the brand, first of all, let the business owner make his brand loyalty and confidence and perseverance.

We can make more efforts in the following three aspects:

When providing quality service, marketing managers can not rely solely on personal relationships with customers to maintain agency resources, though this is also important.

The research shows that the speed of corporate feedback is directly related to customer loyalty to brand.

Let customers get "extra" value

Discovering and meeting customer needs can maintain the cooperation relationship between enterprises and customers, but it has little effect on enhancing customer loyalty to the brand. In order to enhance the loyalty of agents, we must also try to provide other "value-added products or services" as far as possible, so that customers can get "extra" value.

Here are some specific ways of interaction.

First, provide more information.

This information includes: new product development, overall business dynamics, industry trends, social trends (closely related to clothing industry), market changes, main competitors' dynamics, research data and conclusions, etc.

Agents are affected by various factors and are often more negative in obtaining information, but these information can greatly help improve customer sales and expand the market.

If enterprises can selectively provide some appropriate information to agents, they can attract customers' special attention and attention, so as to win the gratitude of agents, which is very helpful to enhance the loyalty of agents.

Second, assisting agents in planning various terminal promotions and providing other consultation solutions.

Generally speaking, the advantage of agents lies in terminal promotion and familiarity with local customs and habits. The advantage of enterprises lies in the overall activity planning. The two advantages complement each other and complement each other.

Some enterprises (market personnel), for some reason, always evade and passively interact with and cooperate with agents. This leads to the low brand loyalty of agents.

In fact, agents are very much welcome to cooperate with them.

Third, we should strengthen the guidance and establishment of agents and improve marketing training.

Many agents do not have specialized marketing training institutions, but relative to enterprises, they should take the initiative to contact and guide them, and discuss matters related to joint training.

After all, trained staff can create greater value for agents.

Fourth, draw a blueprint for the future, and let agents look forward to the future "long-term interests", binding enterprises and agents.

In the face of fierce competition and changing clothing industry, every agent is also considering the long-term development in the pursuit of short-term interests. At this time, enterprises should communicate, coordinate and cooperate with each other, so that agents can trust enterprises, believe in the future development of enterprises, and guide agents to follow their own path.

Fifth, strengthen emotional communication.

China has been a "humanized" society since ancient times. "Emotion" is more important than "jurisprudence" on many occasions.

If we want to enhance the loyalty of agents to brands, our enterprises must "conquer" this.

Specifically, enterprises should maintain close contact with agents, two-way communication and unimpeded; on holidays or other important dates, enterprises should call on or give away unexpected gifts to agents, pleasantly surprise them; in addition, according to the good wishes of agents, enterprises should be "gentle and elegant" and reach "confidant" with agents in mind.

This is difficult for our enterprises, but it is man-made.

Its six is to tackle agents with selfish interests.

For the clothing industry, most agents are individual dealers of the boss. Therefore, agents in order to seek more benefits for themselves, they will do everything possible to strive for greater benefits and long-term development for themselves.

Enterprises can "impress" these people through some rebates to get their support, so as to enhance their loyalty to the brand in disguise.

In short, the promotion of agents' loyalty to the brand is based on the loyalty of the enterprises to their own brands, and then finding and meeting the unmet needs of the agents and improving the service level. On this basis, we provide the agents with value service, strengthen emotional exchanges, and properly utilize the hearts of the rebate agents.

This is a complete chain, indispensable.

What is the value of brand?

For traffickers, products can be sold more expensive and longer.

For buyers, products can be bought safely and happily.

Sales profit = (price price) * quantity * time

That is: more expensive * more * longer.

Buying process = feeling before buying when buying.

That is: rest assured, happy and satisfied.

Brand value is reflected in these six aspects; traffickers sell is a feeling, buyers purchase is also a feeling!

As a good feeling, the brand attaches to the product and produces high added value, so that the product can be sold more expensive and more long, so that customers can buy comfort and happiness.

In the era of so-called brand and marketing consumption, once a brand is recognized by consumers, the product itself is also accepted by consumers.

How to enhance the loyalty of agents to brands?