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Ten Principles Of Success For Clothing Agents

2008/3/26 15:11:00 10

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The growth history of second-line brand is actually an agent's growth history. Whether a second-line brand operates successfully in a regional market is very successful.

To a large extent, it depends on the agents in the region.

The operation of the same brand and the different agents' performance may be in the sky.

Farewell.

Nowadays, with the continuous development of the market and the intensification of competition, more and more demands have been placed on agents.

And become a successful agent?

First, choose the right brand.

Choosing a brand is like marrying a wife, which directly determines whether your family is happy or harmonious. Your wife must at least share your interests.

There must be a common language.

Because you are an agent, the product you represent is your source of income, and also the foundation of your business.

You must choose the brand of cooperation carefully and cautiously.

To choose a brand must first recognize its strength, and to run a big brand, of course, is more likely to benefit from it, and the risk is relatively small.

The threshold of brand management is generally high, the discount of supply is relatively high, and the policies of return and exchange are often harsh.

Golden strength is the backing.

If you do not have enough strength, you will not have the right to have an equal dialogue with the big brands.

May be at a disadvantage.

When choosing the brand, we should not only look at the strength of the brand, but also have to know the potential of the brand.

You must know the brand owner.

Business ideas, the determination to create brands, whether the company has a professional marketing team.

Some enterprises only think they make good brands.

Money, holding the psychology of trying to run the brand, there is no long-term goal.

There is a joke in the industry: a brand in Guangdong has been advertising for months in some magazines, trying to create brand names for months.

After that, we found that we could not benefit and go back to the previous wholesale state.

Also, you should pay attention to the characteristics of the brand, whether it is in line with the physical characteristics and habits of consumers in your district.

Many products

Brand products sell well in the south, and they do not necessarily have advantages in the northern market.

An agent in Shaanxi has changed three brands in one year. The first brand is too Europeanized because it is not suitable for three months.

After that, the second brands made about half a year, the price was too high, and they couldn't keep up with the market, so they had to give up; the third brands just started.

In less than three months, the manufacturers of the brand made special processing, declared that they no longer do domestic products, and the agent had to quit.

。

In the past year, the warehouse was filled with three brands of products, which invested a lot of money, but there was no profit at all.

Is business tired?

So the old saying goes: no best, only the best.

You should choose the brand that is most suitable for you.

Your first choice.

Two, carry out the scientific management plan of the brand.

Brand ownership belongs to the manufacturer. If you act as an agent, you will have the right to operate the region. You must not place everything in the factory.

At home, more often than not, you have to rely on yourself.

Most leading companies can only provide you with some guidance on business philosophy.

The implementation of specific market details depends on you.

If you are just starting up, you should concentrate all your energies on making a brand first, and avoid being a great success.

You can manage multiple brands.

But you'd better not run a brand with the same style and try to choose a brand with different positioning.

To operate, you need to make effective combinations of brands according to their characteristics.

You also need to consider the relationship between the peak season and the peak season.

Focus of business.

Multi brand strategy allows you to shift risks, increase bargaining chips with manufacturers, and enable products you manage to achieve.

To effective complementarity.

Besides, the brand you run must have a focus. Some brands can set an image for your business, but not necessarily a high profit.

Moisten.

Some brands are not famous, but their profits may be considerable.

You can combine image brand with profit brand.

Three, a clear understanding of manufacturers

Identifying your relationship with the manufacturer will help you make flexible decisions.

The cooperation between manufacturers and you will always be temporary.

The relationship is interest relationship.

Don't let some private factors play a leading role in your business.

If you do not operate well, the manufacturer may consider replacing you; if you operate too well, the manufacturer may want to withdraw the right to operate.

The branches and offices are then taking profits as their own. Many regional managers of brand manufacturers are eyeing the market to replace you.

Office manager.

Four, corporatization operation

Many agents still stay at the level of self-employed wholesalers. They receive money in one hand, and many agents do not know themselves for a month.

How much is the profit and how much it costs? How much do you have in your hands, or whether you stay in the shops or wholesalers?

How can such a business grow in the 1990s?

If you want to be a successful agent, you should register and set up your own trading company, and set up various departments such as market, finance, warehouse, etc.

To carry out scientific management and operation.

You have to learn how to manage your inventory with computers. You have to learn how to build a customer management system.

Yours

Standardized operation will attract more customers and enable you to win more support from manufacturers.

An agent in Zhejiang set up a special sales company, hired professional managers to manage, and there were ten sales departments.

The sales volume of a single brand agent is up to about 10000000 a year, equivalent to the annual turnover of 7 or 8 agents in other regions.

The sum.

Of course, he became the biggest agent of the brand in the whole country. He also won the biggest support from manufacturers.

His performance has been growing steadily.

Five, firmly control your network.

Sales network is your survival and development weapon, but manufacturers may be eyeing your network.

Remember, we must strictly control.

Make your own network, improve their loyalty, and let your network always follow you, not with the brand of the manufacturer.

For example, the end of the terminal business can be very clear, whether the network is yours or not.

Seize the opportunity.

Let the doorman not only serve your brand, but also add your company or your chain store at the right time.

Reduce your brand equity.

Your network is the only bargaining chip you have to negotiate with manufacturers. Don't take it lightly.

In addition to running the brand of your agent, your network is still selling other brands, and even selling your main competitors.

Products?

How long is your dealer's stock cycle?

Is your dealer willing to advertise on its own?

As an agent, you can light.

Easy to answer these questions?

Please reflect on your current network control capability.

Six. Keep stock.

Having a certain stock will not only enable you to better serve the distributors, but also make certain restrictions on the manufacturers. Manufacturers generally want to withdraw.

When changing agents, you will also be afraid of your stock will impact the market, and do not dare to do it easily.

Too much inventory is also a risk to you, so learn to maintain a healthy inventory. Most of the warehouses must be good sellers.

Deal with your unsalable products or return them to the company.

In this way, you will not have no retreat.

Give full play to your forecasting ability and foresight, and get some best-selling goods ahead of the peak season. This is a successful operation.

Important art of door

Seven. Own proprietary stores or model stores.

Self owned store is the image window, and it is also an important tool to understand the market and conduct market research.

It is a good example for dealers to set up a business model. It can also help you clean up unsalable stocks effectively.

An agent who can't even manage his own shop is not to hope to manage affiliate dealers.

A self run company