Network Marketing Strategy Of Inbound Tourism Website

When choosing a domain name or designing a file name, you should choose keywords that contain key words, such as chinatour.com. This domain name is very helpful to the ranking of keywords in China tour.

B. hyperlink structure:

When planning websites, we should take into account the SEO factor, and use our own pages to make links for keyword pages reasonably.

C. keyword layout:

Each keyword title, meta, headlines, content, links and so on, we need to layout key words well.

Put the website on the US server with better broadband conditions, and reduce the use of flash and optimize the program code to improve the speed of web page opening, and give pleasure to potential users.

Do not blindly use the domestic webpage design style, use the web design style of potential customers and regional habits to give potential customers convenience.

Line description, content design should not be very rigid, we must draw special attention to the potential customers, especially when writing.

Because selling is selling feelings.

Using online customer service system combined with popular IM software, or using professional English online customer service software, to provide timely consultation services to potential customers.

80% of the pactions were implemented after 5 tracking. Using this tool, users can browse the website as far as possible to leave contact information, then keep tracking them back to help improve the conversion rate.

A detailed analysis of all kinds of marketing data is made to make corresponding marketing strategy adjustment according to the marketing situation.

1. Keyword advertisement

2, search engine optimization

3, joint marketing

4, blog marketing

5, word of mouth marketing

6. Database marketing

For example, keyword advertising, if you want to put in key words, you need to do the following five steps:

1, keyword selection: to use professional tools to analyze the choice of key words

2, choose search engines: Google, Yahoo, MSN, Ask...

.

3, advertising language design: do not consider grammar, use more words to attract users.

4, advertising settings: advertising regional settings, advertising mode settings, different advertising price settings and so on.

5, advertising effectiveness test: use professional tools to test the effect of the advertisements, so as to make corresponding adjustments.

For example, to do well in SEO, we need to make six steps.

1, keyword strategy formulation

2, website link structure optimization

3, website content strategy

4, keyword placement strategy

5, making website maps

6, reverse link strategy

(learn more SEO knowledge to www.seo.net.cn)

Each step of every promotion method needs to deal with a lot of details. As long as these details are done well, only the least money can be spent to achieve the best marketing results.

Knowing is not equal, details determine the effect.

The method does not need much, just play thoroughly.

Three. Internet marketing management of inbound tourism websites

This part of the work of network marketing management is very important, but most enterprises do not pay much attention to it. Now we need to pay attention to it.

To do well in network marketing management, we should do well in the following three aspects.

3-1. Promotion effect detection and analysis.

Tools are used to detect and analyze the effects of various promotional strategies and advertising, in order to optimize the promotion strategy constantly.

3-2. Tracking potential customers:

Using electronic magazines and other means, constantly tracking potential customers, insisting and patience to do OK.

3-3. Tracking and managing existing customers.

It is much easier to maintain an old customer than to develop a new customer, so we must implement the corresponding strategy to maintain the relationship between the old customers, and adopt corresponding strategies to enable these old customers to do word of mouth pmission.

Network marketing is a series of tedious things. To do it well, we must be careful, patient and serious.