Seize The Market Of Children'S Shoes And Learn From Bbg

In 2006, Bubblegummers children's shoes officially landed in China and joined hands with Liye Yongsheng (Beijing) clothing and footwear industry Co., Ltd. after careful market research and repeated operation evaluation, they decided to enter the Chinese market vigorously. After a year's time, Bbg not only stood firm in the Chinese market, but also became the most competitive representative of the same industry.

How did Bbg do that?

First, accurate positioning is the prerequisite for Bbg's success.

Before investing in any project, the first thing to do is to investigate the market and understand the current market demand.

Bbg has conducted a detailed investigation before entering the Chinese market. The survey found that China's children's shoes market has not yet matured and there is still much room for development. At the same time, research by McKinsey, Roland Begg and other world consulting firms also shows that the shortage rate of Chinese retailers is as high as 10%.

Therefore, according to its own advantages, Bbg has created the sole brand of children's shoes in the Chinese market, conveying various children's shoes to the Chinese market at the speed of hundreds of thousands of pieces per year.

Two, strong product research and development strength.

Bbg has its own research and development base. All the products are designed by professional designers based on Chinese children's physiological characteristics and wearing habits, combined with the current international trend.

Every season, new products are listed on the same market.

Moreover, green science can effectively protect children's physical development process.

Three, price advantage is the main reason for Bbg to win public recognition.

Bbg relies on the large scale production strength, supplies at the lowest cost price, and expands the market by the form of chain affiliations. It not only quickly gets the favor of consumers, but also reserves considerable profit margins for investors.

Four, fashion trend.

Bbg studies and designs children's cultural backgrounds, geographical backgrounds, interests and preferences, and intelligence development. Among them, there are more than ten thousand new product designs launched every year, so in Bbg, there are only new products that have not been sold, and there are no old products that can not be bought.

Five, brand policy.

Many products have not played their own brands, so they have not been able to form a stable market, and can not move to a higher level. Bbg knows the importance of the brand, and has spent huge amounts of money on various kinds of media.

From production to distribution, from marketing to after-sale, from guidance to support, Bbg headquarters made scientific scheduling with accurate market positioning and keen insight, instantly occupied the opportunity of domestic children's shoes market, and became a dark horse in the industry.