Hongxing Erke Launched The 08 Football Strategy Development Plan

Beijing time May 24th, the international football arena Forum continues at Grand Hyatt Beijing Hotel.

As one of the important topics of this event, Hongxing Erke group launched the "football strategy development plan".

Mr. Wu Rongzhao, vice president and executive director of Hongxing Erke group, introduced the strategic development plan of Hongxing Erke in 2008 to the guests and the media.

Mr. Wu Rongzhao said: "2008 is Hongxing Erke 8th anniversary, it is also the strategic start year of Hongxing Erke, taking 2008 as the watershed. Hongxing Erke group will gradually establish the competitive advantage of Hongxing Erke in the field of football industry through the participation of different football projects.

To achieve this goal, Hongxing Erke has begun to communicate with different football clubs in different countries. It looks forward to finding common development space and exploring closer cooperation opportunities between the development of enterprises and international sporting events, so as to find out the best way of marriage between Hongxing Erke and the football industry, and open up a road of innovation.

Mr. Wu Rongzhao also said that in 2008, Hongxing Erke took the wood tube actively to the football industry, and put forward a clear proposal that the Hongxing Ke should be branded on the international and domestic football fields. Hongxing Erke should become the first Chinese sports brand with a complete "football brand".

After the seminar, Mr. Wu Rongzhao accepted an interview with Sohu sports.

Mr. Wu said that as the first Chinese brand to launch the 3D three-dimensional advertising version of the Spanish top football tournament, the Hongxing Erke group will extend its business to the Bundesliga, Serie A and the Premier League next season.

He also said that after the Olympic Games ended, a heavyweight football player in international football field will come to China and become the first football spokesman of Hongxing Erke, representing Hongxing Erke to attend the football activities in China, so as to embody the power of Chinese elements in international football.

Despite commercial secrets, Mr. Wu did not specifically disclose which star he was, but he got the inside news. This spokesman is most likely to be Batistuta, the God of war in Argentina.

Speaking of how to better spread the brand proposition of Hongxing Erke "To Be No.1", Mr. Wu said: "Hongxing Erke group has worked with the Chinese women's weightlifting team and will fully support the Chinese women's weightlifting team's 48 kilogram class impact on the 2008 Olympic gold medal.

With the help of Chinese women's 48 kilograms of women's heroine, we will always strive for the first spirit and publicize Hongxing Erke's first brand proposition.

It is understood that Hongxing Erke group has always been active in fulfilling its social responsibilities. After the Wenchuan earthquake, Hongxing Erke group has donated 6 million yuan in cash and supplies. Mr Wu said: "6 million of the donations are only a drop in the bucket for the people in the disaster area, but I hope our efforts can make the people in the disaster areas strengthen their confidence and get out of the disaster and rebuild their homes."