"Golden Phoenix" Promotes The Development Of Shoes City In Jinjiang
As a county with a population of millions, Jinjiang and Shenzhen and Chengdu are also known as the national sports industry base. What is the advantage of Jinjiang?
Reporters in the national sports industry base before and after the licensing, nearly two weeks, has been in Jinjiang to interview the development of sports industry, intuitive feeling is: Jinjiang has this opportunity, and its own sports industry strength is inseparable. As an important sporting goods manufacturing base in China, Jinjiang sports products include sports shoes, sportswear, sports equipment, etc., with 37 state-level brands, with an annual output value of 27 billion 905 million 200 thousand yuan, and 150 thousand sales outlets covering one or two levels of the country.
Statistics show that the added value of sports industry in Jinjiang in 2006 amounted to 9 billion 80 million yuan, accounting for 18.4% of GDP and 240 thousand of the employed population, accounting for 25.26% of the whole society. There are 2 sporting goods and sports concepts listed companies and 12 ready to be listed companies. In the past 3 years, Jinjiang enterprises have sponsored sports events to reach 890 million yuan, sponsoring the national sports team 131 million yuan, and employing 31 spokesmen for sports stars. These data do not say that other County cities in the country, even with Beijing, Shanghai and other municipalities directly under the central government, Jinjiang will not fall behind. It is by virtue of this strong industrial strength that Jinjiang has obtained the opportunity of the State Sports General Administration to arrange experiments in this area and jointly explore a new model for the development of China's sports industry.
As far as Jinjiang is concerned, through the construction of the national sports industry base, it is necessary to promote the adjustment of industrial structure, strengthen the pulling of sports industry to the entire county economy, and create a sports city in China, making it an important way to maintain the vitality and competitiveness of the city economy. It is a comprehensive consideration of Jinjiang's economic and social development. As one of the earliest and fullest areas of private economy development in China, Jinjiang's social and economic comprehensive strength and basic competitiveness of county economy occupy the seventeenth and sixth place in the hundred counties (cities) of the whole country. Since 1992, the economic strength has been maintained as the first place in Fujian's ten strong counties (cities).
At the same time of sustained economic growth, Jinjiang is keen to see that on the other hand, economic and cultural development can not keep pace, urban planning and construction can not keep up with the needs of economic development, and the industrial structure is not reasonable enough. They realized that there must be a systematic project to solve these problems. And this medium is "Sports": through sports, let Jinjiang people have a sense of belonging and belonging, through sports industry, promote the optimization of industrial structure, through sports, reshape the image of the city, promote urban planning and construction, a concept of "big sports" is gradually clear - Sports City.
According to the relevant parties in Jinjiang, Jinjiang declared the national sports industry base and was approved by the State Sports General Administration in a short time. In the view of reporters, it is not so much the efficiency of the two sides. It is better to say that Jinjiang has found the right way to release the "Golden Phoenix".
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