2008, Where Does The Thinking Of Small Shoe Enterprises Break Through?

Small shoe companies should not only become the new force, but also have the ambition and ambition to do far in the future. Of course, in addition to the overall situation, the 2008 New Year's alternative marketing ideas are also important.

There are many terminals in the channel.

At present, a lot of strong brands are trying to turn the miscellaneous card into a corner which is not competitive, and take the number of terminals as an important indicator of brand success. In some cities, they take the offensive of "one street, many shops, one product, many cards, one shop, multi tier, one city and many formats". The author believes that this is not a kind of operation of small shoe enterprises brand. In reality, a street store is hard for a small brand to establish the leading edge of a city, because a city's leading shop strategy is the comprehensive strength, and small shoe enterprises do not have this advantage for a time, so they should be used cautiously.

It is a large shoe enterprise. At present, whether it is Fujian sports category or Wenzhou leather shoes category, it runs the terminal market in the monopolized chain format. Many single store profit making behavior is difficult to form a balance with the comprehensive cost of the street store. The price of a good shoe and the late season and the finished products in a store is always difficult to integrate with its brand elements, and the deviation from the needs of loyal consumers and potential customers is often a major problem fission into more problems.

Just like a good man can't marry all the MM in the world, the value released by a brand to a shoe business circle is part of the market capacity. First of all, it depends on whether the increase in sales is greater than the increase in cost.

Some people may ask, are Daphne, Anta, AOKANG and red dragonflies in the industry not successful in robbing channels and monopolization?

Go, open the battalion branch, open up the battalion.

Regardless of the size of the shoe companies, who are the general managers of the company's branches, their treatment even exceeds the Department Manager of the headquarters. That is the general manager of the company's headquarters. In this position, the average person is not to be expected. Some of the career managers who want to develop can get the job through multi party relations or headhunting. But the "politics" competition within the branch company has also existed for a long time, as follows: Wenzhou

First, let the "industry edge" gather talents, such as those who come out of the successful shoe enterprises, are the first choice. Those who come out of these enterprises have successful experience from the successful enterprises. They can make the branch less effort and less detours in training and practical operation. With the approval of the enterprise culture, they can radiate their abilities and talents into the enterprise at once, and be able to work independently in the management aspect and enter the working state quickly.

Two, let "geopolitical" become the strength of team.

Three, let a few people who are "loyal" to monitor their own disloyal employees, and eventually let these minority people "walk away" from their own people, that is, to trust relatives, friends and so on, and to give full play to the cohesive force of the team. If a subsidiary is set up, the deputy general manager of the market will often have internal contradictions. If the deputy general manager in charge of the market has the ability to do so, he must obey it completely, that is, he should adapt to the branch office instead of the branch to adapt to the deputy general manager. He is talented and loyal to the branch company.

In addition, the general manager of the branch must establish a good relationship with the local government and fellow chamber of Commerce, because establishing a good relationship will help to eliminate some public relations crises.

The establishment of a regional branch was originally designed to enable the upstream concepts and strategic planning to better manage the downstream radiation, so that the pace of cooperation between the branches and the group strategy appeared. The above results were also the result of the "Wenzhou industry", "geopolitical" and "popular ties". The achievement of the success of the footwear industry in Wenzhou was obvious.

Through the above two points, the author rebounded the shoe industry marketing, aiming at not only raising the gas for small shoe enterprises, but also sharing ideas with small businesses in the way of thinking. At the same time, we should thank the industry's success and health strength, so that small shoe enterprises can make use of complementary advantages and keep pace with the times.