Nike Uses Star Tactics. Jordan Lets Nike Fly.

At present, the biggest professional sport in the global market should be basketball.

If professional football is the craziest sport in the European continent, professional basketball is the most popular sport in North America.

According to the sports illustrated, 25 of the top 50 most profitable athletes in the United States came from basketball, while 9 of the top 20 top players in the United States accounted for 9.

From the aspect of sports economics, basketball and football present a situation of resistance.

It is also very interesting in the stock market, which is the competition between Nike Nike and Adidas Adidas.

Adidas (Adidas AG) is listed on the market in Frankfurt, Germany, with a market value of about 92 billion yuan. Adidas can be seen frequently in soccer and jerseys in the world cup and Euro Cup.

In addition to its main advantages in football, the company has always attached importance to swimsuit development since 20s of last century and has maintained relative advantages in swimming events.

However, in the 80s of last century, the performance of Nike (Nike), which was not as good as Reebok (Reebok), had been the product of the greatest basketball player in the history of professional basketball (Michael Jordan). As a product spokesperson, Michael Jordan achieved great success in basketball field, not only surpassing Reebok in dominating the North American market, but also defeating Adidas as the biggest enterprise in the global sports economy.

Since Jordan joined the Chicago bulls in 1986, the bulls, which had been very poor, have begun to show new hope. Even with the strongest Celtics of the year, Jordan, who was the best player in the year, played 56 points in the same field as Oodori Bertoku.

Although the Celtics have won the championship of the year, Jordan's flying trapeze image has been deeply rooted in the hearts of the people. The flying shoes of his feet have also made Nike's achievements fly.

Nike now has a market value of more than 220 billion yuan. Compared with the lowest price in 1984, it is not an annual cash dividend. It has increased 167 times. One of the important reasons is that Jordan's flying shoes started from the first generation of global limited release, and sold 200-300 generations before and after.

As for football star Beckham and basketball star Jordan, it is hard to calculate who has more money.

But judging from the record of Jordan's annual income of 36 million dollars in 1992, taking into account the current market gap between Adidas and Nike and the rate of depreciation of the US dollar in recent years, I think playing basketball is more profitable than playing football.