How To Deal With The Crisis And Upgrading Of The Footwear Industry?

Houjie, a small town in Dongguan, Guangzhou, is located in the geographical center of the Pearl River Delta. It is the only way for Guangzhou to Hongkong.

In this area of only 126 square kilometers of small towns, there are more than 30 high-end hotels, Italian restaurants, French restaurants, cafes and other European leisure consumption sites spread all over the streets.

And these prosperity is just because there is something in the town that makes the whole China and even the whole world concerned.

According to incomplete agreement, at present, thick street has concentrated 1150 shoe making enterprises, with an annual production volume of more than 600 million pairs.

Now, a new landmark in the town has attracted the world's attention again. It is known as Houjie Town as the "world shoe industry (Asia) headquarters base" in 2008 as one of the ten major economic construction projects.

The word "world shoe industry (Asia) headquarters base" first appeared in the media in November 29, 2007.

On the same day, the media gathered to focus on the "2007 world footwear development forum". The launching ceremony of the world footwear industry (Asia) headquarters base is one of the forum's agenda. With the precise and vigorous theme form, carrying out the conceptual display of the four major architectural planning and design schemes quickly attracted the strong attention and expectation of the industry and even the whole society.

However, in the days after that, the bright pearl suddenly evaporated and disappeared in the public's vision, which disappeared for half a year.

The world shoe industry (Asia) headquarters base once again entered the public and media perspective in May 28, 2008.

On the "eighteenth Guangzhou international footwear, leather and industrial equipment exhibition" in Guangzhou, the world shoe industry (Asia) headquarters base was unveiled with 10 standard booths. It has become one of the largest booths in all exhibitors, and has received more than 3000 batches of merchants.

Half a year's silence, the Phoenix Nirvana, this show made everyone's eyes bright: with the distinctive features of the main body, the magnificent Promo and the beautiful atmosphere and unique project master plan model, attracted the attention of many visitors and exhibitors.

During the exhibition, people visiting the booth at the headquarters base kept on coming to know the general situation of the headquarters base and the progress of the development.

Through the excellent appearance at this exhibition, more than 3000 publicity materials from headquarters base were distributed, and the world shoe industry (Asia) headquarters base returned to the public's vision, attracting the attention and concern of the industry.

After half a year's silence, the world shoe industry (Asia) headquarters was re opened, and finally the comprehensive development service platform with the core of "one hospital, two platforms and ten centers" was set up.

One of them is the "Dongguan international footwear research institute". The two platform is the world footwear development forum and the footwear industry technology innovation platform. The ten centers are the core functions of the headquarters base, including the international shoe trade center, the international shoe display and procurement center, the international leather shoe material trading center, the international shoe machine hardware accessories trading center, the international shoe brand incubator center, the international shoe industry R & D and plate making center, the new material and new technology promotion and distribution center, the international shoe industry talent exchange training center, the international shoe logistics distribution center and the international business service supporting center.

Around the comprehensive development service platform, the world shoe industry (Asia) headquarters has built ten core strengths: strategic advantages, platform advantages, innovation advantages, regional advantages, pportation advantages, team composition, industrial environment, policy advantages, capital advantages and planning advantages. It hopes to build up the blueprint for the core competition of the global footwear industry and build the world shoe industry (Asia) headquarters base.

In the 2008 of the changing year, the Chinese footwear industry, which was a thriving industry, started a new fission. The pfer crisis of China's footwear industry and the urgency of industrial upgrading were restricted by many factors such as RMB appreciation, raw material price rise and labor shortage.

As one of the earliest shoe making industrial bases in China, Dongguan undoubtedly became the first area to face the crisis.

Faced with such a harsh environment, in order to maintain the balance of supply and demand in the global footwear industry, local shoemaking enterprises began to move from the middle and low end market to the high-end market, changing from quantity type to quality type and benefit type.

Dongguan now has the largest sports shoe manufacturer in the world, Yuyuan group, the world's most famous casual footwear manufacturer, Xing ang group and Huajian group, China's largest female shoe manufacturer.

In addition, Dongguan has also gathered dozens of global shoe making companies such as the big group (Oasis shoe industry, Luyang shoes industry), Shun Tian Group (Li Kai shoes, Li Xiang shoes, power exhibition shoes), Gong Sheng group (Yongxin shoes, Yongbao shoes, Yongjin shoes, Yongsheng shoes, Yongyi shoes), Huafeng Group (Ryan shoes, rising shoes, Rui Bang shoes, Han Yi shoes) and so on.

After more than 20 years of development, high-end footwear talents from all over the world poured into the local market.

According to incomplete statistics, Dongguan currently has 2 million manufacturing workers, of whom nearly 100 thousand are shoemaking technicians from Taiwan, Japan, Korea, Brazil and other countries and countries.

In recent years, there are about 5000 shoe making professionals from traditional shoe making powers such as Italy, Spain, France and so on. They have converged to Dongguan, and have become the most important distributing center for footwear professionals in the world.

In addition, Dongguan has brought together more than 1500 global footwear products buyers and traders, including the world's largest trading companies such as Levi, and so on. The world's largest buyers, such as WAL-MART, and other well-known traders and purchasers include Sonalon, BBC, Jim La, steady ocean, special products, Pacific Ocean, Liz, Hong Lin, Max and so on.

The complete industrial chain and world-class supporting services have brought unprecedented development to Dongguan shoe making enterprises. Meanwhile, Dongguan has also encountered greater difficulties in the face of such issues as pfer crisis and RMB appreciation.

The passive situation that makes Dongguan and even the entire shoe making industry in Guangzhou is at a loss, whether to shift or to seek new breakthroughs has become the most difficult problem facing Dongguan shoemaking enterprises.

At this point, half a year of silence and a heavy accumulation of world shoe industry (Asia) headquarters base may bring a hint of inspiration and opportunity to the difficult Dongguan shoe making industry.

If the concept of manufacturing can make Dongguan shoe industry cluster form a new wave of leaping development, and gradually pform from a world-class shoe manufacturing center into a world-class R & D trade and high-end manufacturing center, and become a cluster headquarters platform to undertake the international high-end industrial link operation center stationed in Asia in the whole domestic and even Southeast Asian footwear manufacturing pfer development, it will undoubtedly provide a super feast for more than ten years for international new technology, new materials, new technology and new equipment research and manufacturing institutions.