Shoes And Clothing Enterprises Collective "Sword" Industry Mergers And Acquisitions Era
At the 2008 China International Sporting Goods Fair, despite the appearance of WTA and other international sports organizations, several showrooms were still occupied by the sporting goods industry. Adidas, Nike, Lining, Anta and other brands are sparing no effort to show their new products and new technologies. After all, sporting goods account for 2/3 of China's sports industry revenues.
At this fair, China's national brand can be said to be a high-profile appearance.
As a famous brand of Leling, a famous sports industry in China, Taishan sports booth seems to be the most exciting place.
The decoration of red auspicious clouds makes its Olympic sports equipment supplier especially prominent. So far, as the largest equipment supplier in Olympic history, Taishan group has provided gymnastic, judo, taekwondo, wrestling, boxing, track and field six categories of events and two tens of thousands of products of Wushu and Sanda, and broke the monopoly of the Olympic Games in the developed countries.
It is understood that Leling currently has 14 core enterprises of sports equipment. At present, the fixed assets of the industry have reached 1 billion 500 million yuan, and sales revenue reached 8 billion 600 million yuan in 2007.
In order to build a famous sports city, Leling has given many awards from the policy aspect.
Different from Shandong enterprises, the enterprises in Jinjiang, another sports industry base in China, can say "interlocking". Famous brands such as Anta, XTEP and 361 degrees have all appeared. In the important forums such as the forums and dinner parties of the Expo, the advertising of Anta's brand is everywhere.
Whether the northern equipment enterprises or the southern clothing, footwear and sports equipment enterprises, the collective "sword" of the Chinese national sporting goods enterprises can be said to be magnificent. But in the face of Adidas, Nike and other international brands, this seems to be just a kind of passionate "release". After all, in China's sports market, the strength of these international brands has been "fierce".
The annual sales volume of US $11 billion Nike company has reached 28% of China's market share and plans to expand the market at 30% annually. Adidas has 1500 sales outlets in more than 200 cities in China, and plans to increase sales to 4000 by 2008. Ai Kang, which is ranked first in the world's ten largest fitness equipment brand, has sold 1 billion 200 million dollars in China in 2003, and has set up factories in Huizhou, Xiamen and Qingdao, and has continuously put the latest products into the Chinese market. A large number of products produced by Germany's fitness equipment giant "Ai Fei Fei", together with Shanxi Australia, have always been sold back to the European market, but the plan to seize the Chinese market has never given up.
At present, apart from several brand enterprises with independent intellectual property rights, most domestic enterprises are still in the stage of OEM and external processing.
"Because the number of overseas processing is large, most of the cases we deal with involve trademarks." He Yuefeng, deputy director of the coordination management department of the State Intellectual Property Office, said in an interview with our reporter.
Facing the development of sports industry after the Olympic Games, how to expand the share of the national brand in this market is an urgent problem.
According to the 2008 analysis and investment advisory report on China's sporting goods industry, the value of sporting goods such as sporting goods, equipment and supplies required for the 2008 Beijing Olympic Games is close to 170 million yuan. By 2010, the annual output value of China's sporting goods industry will account for 0.3% of GDP.
"In the face of such a situation, small enterprises may face the situation of being acquired." A sports system official said, "through the capital market changes to consolidate the development of sports industry is an inevitable trend."
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