Brand Company's Efficient Service To Agents

Agents are the backbone of Brand Company, and some foreign brands have made very impressive sales results through marriage with excellent agents, while some domestic brands, individual agents, and even the market navigators and bright street lights of the entire brand.

At the same time, Brand Company and agents complement each other. Brand Company's excellent service to agents can enhance morale and confidence of agents, and give guidance to agents' operation concepts and brand management capabilities.

First, the current situation of China's agents.

The development of any industry has its own rules, and so is clothing industry.

At present, most agents in China possess the following characteristics:

1, it is not easy to be small and easy to live.

The agent thinks that there are so many profits in the year, so why should we bear the risk of increasing staff costs, opening stores and breaking orders?

Another reason why agents can not be bigger and stronger is that they do not have good management ability, but they may not want to do well.

2, put the problem on others.

For example, bad performance, agents always put problems on products, head office, market, franchisees and other factors, but never considered, if it is bad products, as an agent how to do; if market competition is too fierce, as an agent what countermeasures should be made; if franchisee business problems, as an agent how to suit the remedy to the case......

Putting problems on others is easy for agents to have a complaint mentality, which is a passive way of thinking and dealing with problems, thus bringing their thoughts into a dead end.

3, form is monopoly, and quality is wholesale.

China's clothing brand monopoly business process is relatively short, the general agents are starting from the wholesale, although the surface is open stores, but its management methods (such as the construction of supervision system, store opening checks, logistics management, etc.) are all wholesale form, and the link between agents and franchisers is only maintained in the logistics of goods.

4, did not regard the brand as its own brand to operate.

The agent always thinks that if he is the boss of Brand Company, what he will do, and he is only an agent now, it should be "the way of agent's operation".

In their hearts, the brand is just a tool for them to make money. This tool is the same for automobiles, food or electrical appliances.

If the brand develops well, they will follow suit, and the brand will be bad one day. They will just change their brand.

Two, the relationship between the company and its agents.

1, the company and agents are mutually cooperative.

The operation of the company and its agents, brand influence and brand awareness interact with each other, and the regional market agent is the agent's own investment and self financing subsidiary.

Therefore, from the perspective of the company, the success or failure of agents directly affects the efficiency of the company.

2, the company is the superior unit of the agent.

From a functional point of view, the company is the superior unit of the agent.

For the company's marketing strategy, marketing methods must be strictly enforced by agents.

3, agents are customers of the company.

Customers are God, so we must let agents be satisfied with our services.

Three, the company's efficient service to agents.

The company and the agent are the same carrier. The company will play an important role in the service of agents, the loyalty of agents to the company and brand, the brand management concept and the brand management capability.

1, timely provide brand marketing strategy and regional market marketing strategy guidance, provide timely clothing marketing professional knowledge guidance.

Because the company is at the top of the market strategy, it is more macroscopic to grasp the overall clothing market. At present, our agents are also lacking in strategic issues, so we must provide timely brand strategy and regional marketing strategy guidance.

At the same time, we need to provide professional guidance for agents to terminal management, such as guidance management, display, decoration, promotion, ordering and other aspects of guidance, and can be consistent with the business model of the head office.

2, implement personal responsibility system for problems raised by agents, and timely reply.

The individual responsibility system should be applied to the questions raised by agents and the problems to be solved. The person answering the phone is the responsible person, recording the names of customers, reaction time, answering people and other related issues.

Whether or not it can be solved, it must be answered within 24 hours after receiving the call.

In this way, there will be no response to the problem of agent reaction, thus reflecting the strong and effective execution of the company and the importance attached to the customers.

3, for disputes with agents, we should adopt a mild and tough approach.

If there are disputes between agents, we must first judge the causes of disputes. If it is because of the agents' own problems or the unacceptable acceptance of certain decisions of the company, we must adhere to the principles of the company, but be gentle and low-key in attitude, so as not to turn the dispute into an oral dispute.