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Yun Tun Steering Group Dai Qun Analyzes The Connotation Of "Chinese Dress"

2008/5/27 17:05:00 16

"Cloud running the world"

Dai Yun has a deep and unique view on the poetic theme of "cloud world".

"Cloud", which is aimed at the unique cloud culture of Yun Dun brand and the future trend of Yun Dun product concept, is the trend of popularity and popularity. It means that the men's clothing will lead the fashion trend and become a fashion.

With such heroic bearing, Yun Dun became the focus of attention in the 2008 Olympic year.

"Thick accumulate" hundred years today "thin hair"

For the past of Yun Dun, Dai group has a complex which is difficult to give up. In his view, whether it is the grand blueprint of "cloud world" or the gleaming debut of "Chinese dress" nowadays, it is inseparable from the deep brand deposits accumulated by many generations of Yun Dun people.

"Yun Dun" two words, take the righteousness of "cloud" and "honesty" of "Dun".

Dai believes that "honesty" lies in providing quality products and services. "Auspiciousness" is meant to convey a harmonious brand culture.

These two points run through the centennial development of men's clothing in Yun Dun, and played an invaluable role in the successful launching of the "Chinese dress".

On the one hand, "Chinese dress" has adopted the embroidery, pattern, color, color bead decoration and unique style design which are very Chinese elements, and has been improving on the quality of clothing. On the other hand, with the product proposition of "changing the environment in mind", the Chinese culture has been fully and deeply interpreted with the charming charm of the fashion trend.

In this way, "Chinese dress" from products to ideas are integrated into the pursuit of Chinese men's life, and their success has come to an end.

"National costume dream" of national brand

"Why do you want to push Chinese dress?"

"The sense of mission originated from a national brand originates from the pmission of a national spirit."

Dai Qun insisted firmly.

National costume is the crystallization of national culture.

However, when kimono, Korean Korean clothes and India Sari all shine in their respective countries, as the Chinese nation with 5000 or more years of civilization and 1 billion 300 million population, there is still no "dress" that can represent their country up to now.

Under the background of China's economic development and the improvement of its international status, this issue has further led to the thinking of national garment brand enterprises represented by Yun dun.

Dai believes that China's national costume bears the dual mission of conveying the spirit of the Chinese nation and displaying the new style of the times.

Therefore, the design of national costume must be rooted in our thick traditional culture, and we should make modern deduction and re creation on the basis of tradition.

In this organic combination of inheritance and innovation, the "Chinese dress" aimed at creating the "national service standard" arises at the historic moment.

With the theme of nature, comfort and human orientation, the Chinese dress is used as the creative element of the brocade embroidery technology and the unique Chinese totem.

In the version, "Chinese dress" combines the East and west to cut the essence of men's physique, and makes an in-depth analysis of the style and style of men's wear.

Using the modern material with scalability, analyzing the basic version, at the same time, using European and American techniques to make the structure of the line properly.

"Build the standard of national costume and become the first brand of Chinese national costume".

This is the development goal set by Dai Qun for "Chinese dress".

How does "Chinese dress" intoxicated China?

The introduction of new concepts and the spread of advertising is a common practice for domestic clothing brands to maintain short-term benefits.

However, the neglect of product innovation and the vagueness of brand positioning are bound to create long-term prosperity for enterprises.

In the view of Dai group, the brand positioning and marketing strategic layout of the different clouds are the guarantee of "Chinese dress" to compete for the Chinese men's wear market.

In China, the concept of "Chinese dress" is the result of deep exploration of clothing culture.

While differentiating the positioning, Yun Dun focuses on upgrading the design team and continuously improving its brand innovation capability.

In 2004, Yun Dun invested huge sums of money to set up four independent R & D rooms in Guangzhou, Shanghai, Italy and the company headquarters, and hired a group of well known experts, professors, doctors and other technical advisory groups to participate in the research and development of new products.