Looking At The Market Demand Of Enterprises From Queuing Shoes

I often travel on foot and all the large and medium-sized cities in the whole country. I notice a phenomenon that street shops can be seen everywhere with shoeshine shops. Some small shops are also decorated and unified, providing multiple services and asking for a brand.

In the vicinity of my neighborhood, there is a suspicion of "a certain shoe shining" (which is suspected of being advertised by merchants, so the franchised store business of the author is a little more surprising).

Why do we need to queue up for shoeshine?

Why can we succeed?

Market demand is the premise.

Modern people pay more and more attention to the appearance, and more and more people wear leather shoes. They are busy with their work, and they don't have enough time to dress and dress. There is no time to worry about shoes at their feet, especially men.

Seemingly simple shoeshine, the market potential can not be ignored. Unconsciously, consumers seem to be used to seeing shoes everywhere in the streets.

With the strong demand of the market and the continuous entry of employees, there is no technical barrier to the shoeshine industry. A group of people who pursue quality of life are no longer satisfied with the effective maintenance of shoes on the streets for thousands of yuan or hundreds of dollars. Besides, high-grade or special shoes can not be cleaned with ordinary shoe polish.

Therefore, the new market demand spawned the appearance of shoeshine storefront, the recognition of consumers accelerated the replication of stores, and the basic conditions of franchised shop demand, low technology and dense network were just in line with this condition.

Starting from the store

From the moment the customer enters the shop, the shoeshine industry has been divided into two levels, the basic cleaning of the street and the professional maintenance of the store.

In the rush hour, shoeshine shoes are relative to customers. When shoeshine shoes are like workers on the assembly line, tools are used in an orderly way. A pair of shoes are "reborn" and "refreshed" on the hand. Customers can either smoke or read, or drink tea.

Product project

Shoemaker shops are not just shoeshine, but the profit growth point is still on some high value-added products, mainly for multiple maintenance and repair of all kinds of leather shoes. There is a row of vertical cabints on the opposite side of the wooden shoe table. There are many products on shoes and shoes, shoe polish, insoles, shoelaces, shoe brushes, deodorants, anti wear stickers, shoe covers and so on.

After the cash register, there is a set of shoe repair machines and all kinds of molds. Once in the shop, there is a professional factory specializing in cleaning and repairing shoes.

Marketing characteristics

Shoe shop can provide the characteristic service is street shoe shining point can not be achieved, the premise of shoeshine is to keep shoes, in the street shoes are generally simple water or leather cleaning agent to wipe the dirt marks on shoes, such a direct treatment is actually harmful to shoes.

Many people also collect shoes that are not worn before the season. They hope to provide maintenance and repair services in a unified store.

In addition, the store also provides shoeshine card service, monthly card and quarterly card, giving some discount to the card consumption, which can attract you often, and can quickly guarantee the return of funds, and avoid the annoyance of changing, which is simply incomparable to street traffic.

Service characteristics

In the store, the most popular shoe polishing service is how to stand out in many shoemaker shops.

First of all, the store staff uniform dress, the use of shoeshine toolbox tools unified, before shoeshine also provide special protective shoes for customers, for shoes with shoelaces must take shoelaces, after rubbing and re perforation.

It is really an eye opener for a small shoe shop to do this kind of service.

Success is the same, failure is different.