Shoe Giant Chongqing Meets Price War Or Will Start.
The southwest double star event has made new progress. Yesterday morning, the former Southwest couple Liu Shuli and his wife went to Chongqing to convene a new brand - the dealer conference of special star. In an interview with reporters after the meeting, Liu Shuli and his wife said that as a former agent of the double star, the Chongqing area also had a backlog of about 20000000 yuan worth of binary products. "We must have a price war with the new agents of the two stars (celebrities), which can not be avoided." The two also said they would not like to mention the gratitude and resentment of Wang Hai, the chairman of the double star.
"Star network can sell double star".
Liu Shuli told dealers at the dealer conference that the company has reached an agreement with a large outdoor sports brand and a leather shoe factory in Taiwan. In the future, the special store will change the single brand and single operation mode of the southwest double star in the past, and seek new growth points.
After the interview, the reporter asked whether Liu Shuli and his wife had given up the right to compete for double stars. Han Junzhi answered with a smile: "this question is very acute." But Liu Shuli sighed and replied that he was considering more about the market of the special star in recent days. "To negotiate with Wang Hai is the 51% equity issue. Now let's do our own things, not to talk about it. " Han Junzhi added, "if Wang Hai still lets us make binary stars, the products of double stars can also be sold on the Internet platform of special star."
Price war may take place in July
Fang Geping, the Chongqing head of special star company, said that up to the day before yesterday, 227 of the 402 southwest chain stores in Chongqing had signed an agreement with special star, willing to follow the special star.
And the new agent of double star, celebrity industry, has been preparing new stores and refurbishing old stores in recent days. One problem that can not be evaded is that the southwest double star is the old agent of double star brand. The backlog of about 20000000 yuan's double star products is in urgent need of digestion. The star Chongqing company has designated the focus of its July work as "cleaning up large scale sales of the whole city".
"Only about 20000000 of the $about 2000000 product is still in the warehouse of special star, and the rest have been sold out by dealers." Han Junzhi acknowledges that there must be a price war between celebrities and celebrities, which can not be avoided.
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