Guangdong Footwear Industry Changes In The Process Of Improvement

The Guangdong shoe industry, which is now in the private sector, is suffering from the shuffling of cards.

Data show that there are five thousand or six thousand shoe enterprises in Guangdong, mainly concentrated in Huizhou, Dongguan, Guangzhou, Heshan and Zhongshan, but over 80% of the enterprises are in the form of processing trade.

Another data shows that the Pearl River Delta region's leather, clothing, shoes and hat industry accounted for 25% of the province's employment, but created only 8.5% of the added value.

Plus the lack of independent brands, once the external pressure, can only passively "beaten".

Therefore, facing the external environment such as RMB appreciation, international sanctions, raw material cost increase and macro regulation, compared with the Jiangsu and Zhejiang Fujian manufacturing base, the impact of Guangdong is even greater.

At present, re examining the market positioning and bottlenecks of the footwear industry in Guangdong, and studying the comparative advantages of Guangdong footwear industry in the Chinese footwear market and "prescriing the right medicine" have become the practical requirements for ensuring the breakthroughs of Guangdong shoe industry, achieving rapid and sound development and the unanimous desire of the footwear industry.

Self study, self creation, pformation and appreciation

"We can't rely on innovation alone, we must develop and innovate independently."

The senior footwear industry appeals that only technological research and development is the way out for enterprises. Guangzhou shoe enterprises, which are located in the information center, information center and frontiers of design and development of the footwear industry in China, should take technological innovation as the driving force to speed up the strategic pformation, and strive to improve the technology content and added value of shoes products, and pform into technological advantages.

When you have the advantage of science and technology, how can you show it? The answer is simple: rely on the brand.

Chen Jiawen believes that if we want to raise the brand awareness of our enterprises and pform ourselves from the OEM to the self created brand, otherwise, the shoe industry in Guangzhou can hardly get rid of the fate of the "processing factory" and only earn some "processing fees".

Domestic and foreign markets develop simultaneously

Chen Jiawen said that in the face of the EU anti-dumping investigation and other possible trade frictions in the future, the mature enterprises should choose to further develop other international markets.

He admitted that in the past two years, the "gray export trade" which was active on both sides of Heilongjiang and Heihe was very busy. On the other hand, the export of Guangdong shoe enterprises to the Middle East and other countries had also been greatly improved.

But in fact, due to the low skilled level of workers, the relocation of shoe enterprises in recent two years (especially in India and Vietnam) is not entirely ideal.

Chen Xiaomin, Secretary General of Guangzhou footwear industry association, said: "the Chinese market is so big. Don't always focus on exports.

Export products are also marketable in the domestic market. "

Industrial upgrading to achieve a new leap

In the past 20 years, with the introduction of capital, equipment, technology and materials through three to one subsidy, joint venture and cooperation, Guangdong's leather and shoemaking industry has been developing rapidly.

Footwear products in Guangdong have strong competitiveness in the domestic and international markets. "Guangdong made" has even become a synonym for high quality and low price.

Therefore, experts believe that Guangdong has very favorable conditions for solid foundation, good market operation, complete industrial support, sufficient human resources, adequate government services and relaxed political environment. The basic elements suitable for the development of leather and footwear industry are still common.

Although there are problems and difficulties, it can be solved through pformation, adjustment and upgrading.

In recent years, the footwear industry in Guangzhou has made great progress in the fields of technology research and development, business circulation, and so on.

From the external environment, the development trend of economic globalization provides opportunities for leather and shoemaking industry to enhance their international competitiveness.

At present, there are 8 specialized counties and districts with leather and shoemaking industrial clusters in Guangdong, and the prospects for development are very broad.