Fashion Brands Rush To The Olympic Stage

The US Olympic delegation chose Paul Ralph Lauren, and the Canadian Hbc company also designed bold and bright Olympic costumes.

The Olympic Games are not just about sports brands, but fashion brands are eager to try.

Sun Xing Zhi

Fashion and Olympic Games, the former indulges passion and spirituality, while the latter sets the square with rules.

However, this does not impede their close relationship.

Today's Olympic Games, in addition to the sweat of athletes from all countries, has become the stage of fashion brands.

In August, the curtain of the Beijing Olympic Games will be opened. Designers and marketing executives of the major brands are also eager to show their talents in the arena.

The permanent army on the sports ground, Nike and Adidas, have been through the sponsorship, strategic alliance and other means to get the more than 200 national team's "dress right" income.

In the Olympic Games, the dress of the host delegation is always the most attractive. From this point of view, although the fashion brands are competing for the Olympic Games this year, Nike is still the biggest winner.

Because the American sportswear carrier has reached an agreement with 22 of the 28 sports federations in China, when Chinese athletes will wear Nike sportswear on many sports venues, including wrestling, hockey, fencing, athletics and so on.

Besides the two evergreen trees of Nike and Adidas, fashion brands are also eager to try.

At present, France, Italy, South Africa and Australia are still keeping tabs on the Olympic Games.

The US Olympic Organizing Committee officials are very different about this. They have already announced in a high profile that Paul Ralph Lauren (Polo Ralph Lauren) will be the fashion designer and manufacturer of the US Olympic delegation.

Norman Bellingham, chief operating officer of the Olympic Committee of the United States, greatly appreciative Paul's costumes: "they (Paul Ralph Lauren) are the most perfect choice for the US team, and they can shape the elegant image for the US team.

Not only that, the design of this brand can make a gifted interpretation of the dignity and dignity of the US team when they fight.

Based on Paul Ralph Lauren's full confidence, the US Olympic Committee officials are determined to use the brand that has recently become an official clothing manufacturer of Wimbledon instead of Roots, which provides Olympic clothing for the US team in 2002, 2004 and 2006.

Unlike the OCOG's new supplier, many countries tend to have a conservative attitude towards Olympic apparel.

This is because Olympic clothing has high requirements in terms of comfort, style and style.

However, even in the face of multiple challenges, talented designers can also perform well in this field.

Canada's Hbc company is one example.

The Olympic delegation designed by the company is bold and bright. It uses red and white two pieces of color to form abstract patterns, and the golden maple leaves are embedded in it. It is more meaningful to integrate into the Chinese elements, the design of heaven.

Hbc spokesperson commented on their designer Tu Eli: "the ability of the company's chief designer is enough to integrate the most advanced material technology, the Olympic spirit and the prevailing fashion."

The strict tradition of the Olympic Games and the fresh ideas of fashion brands may be an unavoidable contradiction.

However, we can see that in the game of both, designers are expanding. In the future Olympic Games, we may expect more bright colors and creativity.