When An Agent Or Franchisee Is Found,

With the increasingly fierce competition in the market, many enterprises have launched the advertising phase one after another.

It seems that the whole world is "radical" and "grand investment".

This is not necessarily bad.

However, most enterprises are worried about the following practices, that is, these enterprises have found agents or franchisees in a regional market. They will constantly shift their "battlefields" to another regional market to seek "expansion". It is rare to make the "ready market" market in all directions to be stronger and bigger so that the brand can become a marketing star in the regional market.

Many enterprises have made a one-sided pursuit of the number of agents or franchisees, ignoring the mistakes in the quality of sales in each regional market. Eventually, they have spent resources, set up the empty shelf of the channels, but they are weak.

Such a drama is staged every day.

When enterprises find agents or franchisees, the work of other regional markets should be carried out, but at the same time, we should draw strength to make the regional market stronger, and strive to be bigger and stronger so as to better support the development and development of other regional markets, rather than survive in every region's market. It is better to become a "big fish in the pond" than to become a "small fish in the ocean". To adopt a strategy of stepping up and doing every step to make the regional market bigger and bigger is much wiser than to pursue the quantity of agents or franchisees instead of improving the sales quality of each regional market.

It is also not difficult to see that when a company finds agents or franchisees, there are still many things that need to be done scientifically, rigorously, effectively and quickly, especially in the following aspects.

First, the door and the overall storefront image has an eye-catching, eye-catching brand visual image and relaxed leisure shopping environment, which can "lure" more target consumers into shops, and sell them.

Therefore, the infrastructure construction of sales places, such as doorways, counters, and specialty stores, is not easy.

In order to make the overall visual image protruding, clean and tidy inside the shop, and displaying a unique brand style as the standard, the more refined it is, the more likely it is to "buy" the hearts of the people, and the more crude it is, the more it will reject the target consumers.

Of course, except stalls, miscellaneous goods, etc.

Two, selling quality and daily management brand is more powerful. All products must be sold well by selling good services.

How important it is to develop ordinary sellers into excellent sellers.

Speech politeness, wearing manners, mental outlook and so on belong to the basic, understand and observe, can carry on the consumer psychology analysis of the immediate consumers, and make the correct judgment and interpretation service is the most need of training and training.

In addition to improving the quality of selling service, daily store management and sales management level should also be improved. It is the foundation to do well in order, and store managers and specialists can make correct guided sales analysis and product promotion according to the sales situation, which is another great leap of service quality and market thinking results.

Three, pre sale, sale and after-sales service marketers say that today's customers pay more attention to good service and considerate care. Losing customers is often not the quality of the product, but the customer's dissatisfaction with the service.

I strongly agree with this view.

In the market, "tired of" the interpretation of such a scene: when you serve well, the consumer will continue to consume here, including the recommendation of friends and relatives to buy here, and when you do not serve well, it is difficult to see him again.

Pre sale and sale service is a feeling in the process of selling and buying. Service satisfaction can often be seen from the results of the final sale, and after-sales service gives consumers a "reassurance" without worries.

Therefore, the task business is doing well in the pre-sale and sale services, and even more clearly and even "loudly" to tell consumers that the store provides long-term quality after-sales service, and do it well.

Four, when the new products are busy and listed, when children are born, they must shout loudly to announce the arrival of him or her.

In the same way, the listing of new products should also be effective and innovative in listing planning, so as to create a distinct brand image, so that more consumers can come to understand, understand and participate.

Only in this way can we better promote and sell in the regional market.

Five, promotion of district promotion is another direction of marketing development.

Although some districts will explicitly prohibit the sale of goods in the area, the real prohibition is door-to-door promotion in the form of personal form. The approval of the property management office and the payment of certain site fees can still be used in many communities.

In addition, the effect of community promotion is generally better than usual promotion in shopping malls.

For example, the author carried out the promotion work of a sound brand in Guilin last year, and sold nearly thirty sets of acoustics of different value in that month. More than 70% of them were bought by district residents who specialize in promotion. The reason is that we have carried out district promotion, and they feel good and reliable.

Six, characteristic and effective sales promotion activities are needed, because consumers need, but times are good enough, but many are useless. The important thing is that every promotion should make its own brand characteristics, and do practical results on the idea.

The promotion of every promotion is very popular. It requires a scientific analysis and evaluation of brands, new products, local market conditions, consumer situations, etc., and designs excellent solutions and rigorous execution. Instead of taking two products as a specials, printing leaflets or making several X stands is done.

Seven, the use of news, public relations and other means to spread the brand image, the power of news and public relations is enormous.

In addition to carrying out a unified press and public promotion campaign throughout the country, especially for many enterprises, a lot of enterprises have not yet carried out unified news and public relations promotion activities in the whole country. They should seize the opportunity in the regional market, promote news and public relations activities, establish a good brand image, raise the popularity and reputation of the brand, and ultimately promote the good sales of the series products.

There are many ways to promote news public relations in the regional market. For example, the local newspaper's news reports, news reports ads, soft language publications, cooperation with local TV stations, special coverage of enterprises and active participation in local hot events, etc., as long as a good control of its communication quality and Implementation quality, it can help the good dissemination of brand image.

Eight. The unified communication of regional advertising should not only spread the national advertising but also spread the regional advertising according to the different characteristics of different regions, so as to achieve deeper penetration and better sales promotion.

For example, large outdoor advertising, bus body advertisement, road sign advertisement, newspaper advertisement, network advertisement and so on, should be put into reasonable quantity, not quantity but choice of the most critical carrier and location.

In addition, the content of communication should not be too strict with each other, but strive to be more vivid and make all kinds of carriers repeat the same brand connotation.

Generally speaking, when the enterprises find agents or franchisees, the national strategic push plan should be implemented, and the sales promotion of the regional markets should be carried out in a comprehensive and effective way.

Only in this way, will it not violate the real intention of business investment and joining.