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Customer Management: Six Ways To Maintain Customers

2008/7/17 16:50:00 9

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What is the value of your customers?

Without them, your new career is destined to go downhill from the beginning.

A famous marketing expert, Joe Girard, wrote a book on how to sell anything to anyone. He said: every person you meet may bring you at least 250 potential customers.

This is a good news for people who want to start their own business.

However, according to the theory of Joe Girard, from a negative perspective, when a customer is away from you because of dissatisfaction, you lose more than just a customer -- you will cut off the connection with at least 250 potential customers and customers, and may cause a major loss so that your career falls off just when it is just on the right track.

So what makes entrepreneurs suffer such a big loss?

Many inexperienced entrepreneurs do not realize what fatal mistakes drive their customers and potential customers away.

As a result, they are forced to give up their dream of starting a business. It is only a matter of time.

So before you start, you must know how to make your customers regular customers, or do better, and how to make them your lifelong customers.

You have already invested your time, money and, most importantly, freedom as a stakes in your personal career.

Then, what will you do to retain customers?

The following six kinds of mistakes will make an entrepreneur lose his client.

　　1、替自己找借口

Suppose you have a public relations companies: how can you deal with customers' complaints and dissatisfaction if you fail to complete the work before the deadline?

Don't find a reason to say, "I'm overwhelmed by heavy work, so I haven't made time to start your plan.

"This is very unwise. Customers will not care if you undertake heavy work. They will only remember that you promised to finish your work before a deadline, but they did not believe in it.

Rather than making excuses, it is better to admit your mistakes honestly and then try to make things better.

Even if overtime work is done, give the customer a discount and send the customer the necessary night.

When you can take all the responsibilities and correct your mistakes, a bad thing will win you trust.

　　2、忽視反饋信息

Most customers will not tell you their dissatisfaction, but just turn around and leave the deal and keep them!

Use extra time to gain their attention, set aside time for a private meeting, or hold a thematic discussion, call your customers directly, or ask them to answer some survey questions, such as: why do you choose our products and services?

What makes you buy our products instead of other suppliers?

What improvements do you think our products and services need?

Finding the answers to these questions will help your business.

You will find those aspects that you have done well and which are still inadequate.

If a customer is not satisfied, you can take action before he changes his mind.

When you put a questionnaire to a customer, it shows your attention to him and attracts customers to become a repeat customer.

　　3、思想消極懈怠

Is it easy to start your own business?

Think about it. Once your business starts, you must always be ready to rush around with cash flow and carry a lot of trivial and heavy burdens.

But no matter how hard it is, you must keep your head up and smile.

People are only willing to do business with people who are full of confidence.

Get rid of the vicious circle of negative thoughts and concentrate on your goals. Believe that no matter how many setbacks you encounter, you will finally achieve your goals.

Your unwavering confidence in yourself will also increase customer confidence in your business.

　　4、損害競爭對手的聲譽

How do you say your competitors to your customers and potential customers, and they can say the same thing about you.

When someone asks you how your company has accumulated wealth in the fierce competition with X, you can reply in this way.

"X's products are really good (or powerful), but allow me to tell you why customers chose our company.

"And then show your potential customers some grateful letters from past customers.

In this way, can you easily shift the topic from competitors to your paction?

Ask your old customers to praise you for no reason.

　　5、對你的顧客想當然

Once you slack off, you lose.

Don't take it for granted that customers will buy you once, and they will become your lifelong customers.

Even when you read this passage, your competitors may be planning to pull away your customers.

What can attract your customers to become repeat customers?

For example, if you own a coffee shop, you can hold some regular promotional activities, such as buying nine cups of coffee and buying an extra.

All businesses will seize customers' special days, such as birthdays or anniversaries, send greeting cards to customers to celebrate, provide some kind of free service or merchandise, and discount sales of goods on a certain date is also a promotional method.

Rule of thumb: making customers feel like your regular customers is good for them.

　　6、固步自封

If you don't have a little achievement, you will not be enterprising. If the market is developing rapidly, if you do not want to develop, you will only have to close your door.

You should constantly educate yourself, attend seminars, read professional books and magazines, and become the pioneers of your industry.

The more you know about your industry and the more knowledge-based you are, the more confident your customers will be to you, so that your company will become the first choice of consumers.

Maintain your freedom of control, learn from your mistakes and others' mistakes, and take the necessary measures to prevent them from happening again.

You will bring long-term development prospects and profits to your cause.