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Seat Size: Avoid Erroneous Customer Resource Integration

2008/7/17 16:53:00 14

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Good service should be designed according to the customers' thoughts and wishes, from the perspective of customers.

It is a careful arrangement of "what customers want and what customers want". It should make customers feel agreeable.

This requires the service to reflect the customers' demands for ease, nature, convenience and simplicity, and embody human nature.

Technology is people-oriented. It requires the development and application of science and technology to reflect respect for human nature, while service has similar requirements.

In a word, humanization is the highest level of service.

Nowadays, many enterprises are more careful and comprehensive when considering customer positioning, but problems often arise from ideas.

Is customer segmentation before or product integration before?

Is it important to create concepts or to value the perception of customers?

Effective product segmentation should enable customers to create a "sit in" behavior. Customers are the ultimate users of products. How to make customers quickly recognize, produce good feelings, promote purchase decisions and form good reputation is the ultimate goal of product integration.

Therefore, the first step should be to have an in-depth understanding of customers and subdivide them into corresponding ethnic groups according to the characteristics of various customers.

This characteristic can be carried out by means of behavioral analysis, price analysis, preference analysis, consumption database analysis and so on.

At the same time, innovative businesses are also emerging at this stage.

But many enterprises often integrate products and throw them to customers, so the order is wrong, so that they not only abandon the potential market, but also make the products can not really meet the needs of customers.

Some enterprises also take the customer behavior "take it for granted", do not study the data comprehensively, or classify it unscientifically, do not start from reality at all, blindly divide the customers and carry out various marketing activities. This practice will only waste enterprise resources and fail to achieve any desired effect.

It is true that enterprises must integrate resources from platforms, rather than starting from their own products.

According to the needs of the target and the way of action, we can make full use of all aspects of resources, to be able to find the right platform for the needs of consumers to provide the right service.

For enterprises, it is necessary to conform to the needs of customers and grasp the psychology of customers.

It is the key to solve the problem that the so-called "taking the lead and making haste," and "satisfying the needs of customers".

Customer is God, the source of corporate profits. Water can carry boats and overturn boats. If we can not provide services that satisfy customers, we will inevitably affect the development of enterprises.

To comply with the needs of customers, we must do humanized service. Humanization is the highest requirement of customers for services.

Only by obeying this demand can we control such demand.

The reason why businesses provide services is to help customers achieve certain goals and make them as happy as possible to achieve their goals.

The difference between good service and inferior service lies in the fact that excellent service makes people feel happy and relaxed, but unlike some clumsy services, guests often feel confused and feel stupid when they enjoy their services.

From this point of view, good service should be designed according to the customers' thoughts and wishes. It is considered from the perspective of customers. It is a careful arrangement to "think what customers want and prepare customers to want". It should make customers feel agreeable.

This requires the embodiment of a relaxed, natural, convenient and simple service to the customers, reflecting human nature.

Technology is people-oriented. It requires the development and application of science and technology to reflect respect for human nature, while service has similar requirements.

In a word, humanization is the highest level of service.

Only a unified and standardized service channel is the carrier of humanized service.

In the fierce competition of the market, the marketing of enterprises should not only establish product circulation channels, information channels, but also establish service channels, and ensure where the channels of products are built, and where the service channels are to be built.

The distance between service and terminal sales network is getting closer and closer. The service network is becoming more and more intensive, and the service radius is getting smaller and smaller. This is an inevitable trend.