Ten Key Points Of Network Marketing
Internet users seldom shop online, because this way of consumption is somewhat strange to them, or they are not accustomed to this seemingly simple shopping method.
If you are a commercial website operator, you must try every means to establish their online shopping confidence, making them think that online shopping is a pleasant experience to some extent.
Now, let's talk about how to turn the amount of Web site traffic into ten main points of profit.
1. Hard work.
This is the only way to success. This golden rule of success is also applicable to the operation of websites.
On the Internet, companies and individuals are on the same starting line. We can often find that a personal website made by high school students is better than many companies' websites.
Therefore, on the Internet, no matter how good your plan and ideas are, you must strive to fulfill them, otherwise, time will be merciless.
Generally speaking, large companies need to invest heavily in building websites, but almost all successful company cases can tell you that lower cost comes from higher efficiency.
2. Correct market positioning
Generally speaking, if you can promote some product by printing products, this product can also be popularized on Internet, and the same promotional effect can be obtained.
Of course, you must exclude those products that must be tried out to facilitate formal buying behavior, because customers are obviously unable to get a strong perceptual knowledge of related products from printed products or Internet.
These perceptual knowledge includes "touch, taste, smell and hearing".
In fact, people who can access the internet usually have personal computers, so selling computer related products online will achieve better sales performance.
The relevant statistics show that the turnover of computer related products ranks third in the whole network paction.
(paction volume ranked first in cars, ranked second in books).
At the same time, if some high-end consumer goods are popularized in Internet, they may also get a certain market, because Internet users are generally richer and have better knowledge background.
Here, we must point out that market positioning is more important than product type positioning.
In real life, the regional character of the market is very obvious.
For example, people often go to near places to buy daily necessities, although there are not many kinds of daily necessities in this area, and the prices are not cheap.
But on Internet, the regional character of this market hardly exists.
The subdivision of the market will be carried out in accordance with the relevant laws of Internet.
All companies that want to succeed in Internet must find niche markets that are suitable for them.
We can always find that many small businesses eventually become the big winners in Internet, one of the reasons is that they have made the right market positioning.
3, website quality and professionalism
We will often see printed product catalogues or advertisements. When you see those beautifully printed products printed with product catalogues or advertisements, you will be more or less interested in the products concerned. Even if you do not buy them, you will certainly have a certain degree of recognition for these products.
Now, let's talk about the design of the website. I believe you will agree with the statement that the page of the website is like "paperless printed matter".
That being the case, we will come to the conclusion that the design of sophisticated and professional websites, like beautifully printed products, will greatly stimulate the desire of consumers (visitors) to buy, otherwise, the products or services provided by your company will not leave a good impression on consumers (visitors).
4. Leave the convenience to the visitor
If you want to urge visitors to buy your product online or use your paid service, you must first establish a convenient channel for them to get all kinds of information you want. Please remember: do not set any obstacles on this channel. Any compulsive visitor registration procedure should be omitted as far as possible.
Here are some simple examples:
At the top or left side of the page, add navigation bars that quickly enter all levels of the web page. Many people are accustomed to exploring your website in this way; add search engines inside the website; a simple return button will make your website look more friendly.
5, more frank
There is no need to hide something from your visitors, including your name, phone number, email address, address and so on.
You have to prove your honesty to others, so that others think your product or service is also authentic.
All your efforts will eventually win customer loyalty.
6, emphasis on service quality
You must use as many opportunities as possible to convey a message to your visitors: the products and services you provide are top-notch, and will not cause any trouble to customers, such as maintenance of products or technical support for services.
When you receive an email from a customer, please reply quickly. This is mentioned in almost all articles. Letters from customers are more valuable than gold.
Now that you will reply to all the clients in the end, why don't you do it right away?
7, promote your website.
Excellent websites also need to be supplemented by successful promotion.
Using search engines, reciprocal links and other methods to vigorously promote your website, targeted Banner advertising will greatly enhance the visibility of the website.
8, we should pay more attention to paction volume rather than click through rate.
Does your website have millions of page visits?
If so, congratulations.
The question is: how much of the amount of traffic has finally been converted into sales?
Perhaps you should pay more attention to the financial statements rather than the counters on the page.
At present, online consumption is still an adventure for most people, but there is a very interesting and beneficial phenomenon. Almost all successful online consumers will happily introduce their consumption experience to their friends.
In addition, network marketing is still in the "childhood" period, so for most companies, this is a good time, and there is plenty of market space waiting for people to go and find it.
9, website update and revision
Frequent updating of website content and regular revision of websites are not only conducive to the development of websites, but also to the interest of visitors.
Here, provide you with a simple plan to keep the website fresh.
Placing an updated list on the front page of the website and constantly updating the list can make the whole website look "full of vitality".
10, Internet without borders.
On Internet, there will never be a lack of potential demand. Customers are common in every part of the world. Therefore, the requirement of website promotion personnel is: globalization of thinking mode.
Here, provide you with a simple plan to keep the website fresh.
Placing an updated list on the front page of the website and constantly updating the list can make the whole website look "full of vitality".
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