Two Skills Of Network Marketing

Network marketing, the popular point is to publicize their own businesses through the Internet, and promote their products or services.

Today, in the era of E, the Internet is changing our lives.

According to statistics, the number of Chinese netizens has reached one hundred million, and this number is constantly increasing.

In order to survive and develop in competition, and ignore the important marketing channel of the Internet, enterprises lose not only the objective customer groups, but also the best chance to take the first step in the new round of economic integration.

However, as an enterprise entity, how can it effectively spread itself through virtual network?

What can the Internet provide more economical means of marketing than traditional media?

These have become the growing concern of many bosses.

There are two main ways of network marketing: the first is the initiative type of attack. Why should an enterprise advertise?

Because you don't know where your customers are, you have to fire a machine gun, and say, "rather kill one thousand, not let go."

But it often costs a lot of money to stir up a crowd of people, and the interactive nature of the Internet media often makes advertisers quite helpless: consumers are already annoyed by the activity window and the endless stream of junk mail.

The second way is to wait for a rabbit to build a website or make a web page to let consumers browse and click.

Such a way has a more targeted impact on consumers. However, the information in the vast network is so vast that customers will probably be attracted to their competitors or overwhelmed by junk information before they find your website.

So how can we avoid blind initiative in the network and not just wait passively?

Marketing in the E era is no longer just a unilateral advocacy and promotion, but more importantly, the interaction between the two sides: when consumers are looking for you, you need to guide them in time to meet their needs.

According to statistics, 82.2% of Internet users find their products information through search engines.

The role of search engines in website promotion is beyond doubt.

In the US, search engine has been the most mature network marketing method so far.

When a customer enters a keyword, he is actually initiatively telling the seller of the relevant product his or her own needs.

Consumer behavior survey shows that the average user will click on the top 50 links of search results.

Practice has proved that the difference of ranking position has great influence on search marketing effect.

In thousands of search results, the location of your website is directly related to the probability of customers receiving your product information, and the advertising value of search ranking is generated.

There are basically two basic situations in terms of the charging methods of the main search engines at home and abroad: a relatively simple one is charging and logging in: it is only when the website pays the fees that it can get the qualifications to be included; the other is to buy keyword advertisements.

Simply speaking, it is a way of publishing advertisements in search results of search engines. When a user retrieves the key words you buy, your information will appear in the corresponding significant position of the search results page.

Key words advertising has a high degree of positioning, and can often provide instant click rate effect, modify the information of the website at any time, and more reasonable charging mode, which is expected to become the mainstream form of search engine marketing method.

At present, there are a number of websites offering search ranking services in China. Among them, Baidu (www.baidu.com) provides "competitive ranking", which is the second way mentioned before.

This service is popular among enterprises because of its low starting point, flexibility and wide coverage.

After paying a small amount of advance payment, the enterprise can choose to register the key words related to its website to participate in the bidding ranking.

Compared with the general BANNER advertisement, the advantage of keyword search lies in: first, placing advertisements on keyword search pages has a high degree of positioning; second, users can control the advertising effect by changing key words and modifying pay per click according to needs, which is much more convenient than static advertisement replacement on general web pages; third, the form of keyword search is usually priced in CPC (click to pay) mode, which greatly reduces the cost of invalid browsing, and can really achieve "targeted".

Accurate positioning of their advertising audience, according to the need to decide propaganda, and pay according to the effect of advertising. In this era of E, which is not afraid of doing nothing but unexpected, the Internet will turn the myth of marketing into reality.

Next is the traditional marketing skills: customers have been brought to your face, whether you can successfully move him - your web page is beautiful, information is detailed and effective, whether the contact way is eye-catching and convenient, whether the payment is quick and reliable.

And the most fundamental one is: can your product satisfy customers?

For many enterprises, the new media of "network" seems to be full of mystery.

In fact, the secret domain of network marketing is traditional marketing, but it is just how to find your customers and successfully impress them.

The reason is very simple. The key question is whether you can find the most effective means.

Market competition is so fierce that the so-called "win the hearts of the people to win the world", only one step ahead, in order to win the enemy.