• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Value Marketing, Forging The Brand Of Iron Hit

    2008/8/2 11:26:00 28

    Marketing Brand Value Customers

    Brand is the promise of value to consumers.

    Our consumers have been foolish and naive enough to believe that advertisements, with a little conceptual packaging and functional description, can capture their sincere hearts.

    However, consumers like this are always stupid and stupid, and there will be fewer and fewer consumers. The brand will eventually need to be damaged by value. Customers choose brands to get more value. Otherwise, what else is the point?

    Value marketing is to give Abstract brand to customer perceived value, let the brand have a clear and real value foundation, and express the value, achieve real sales.

    The practical marketing principle strongly advocates that marketing must be effective. The characteristic of value marketing is to let consumers perceive the brand value on the one hand, and let the enterprises really gain the effect of marketing on the other hand.

    Heart to heart, in exchange for win-win results in good faith.

    The actual operation of value marketing is mainly based on four steps: value discovery, value revaluation, value matching and value fixing. These four steps have different emphasis and complement each other.

        1.價值發現 

    The first step of value marketing is to make a comprehensive combing of brand value and clearly understand the value basis of brand.

    First of all, this requires a thorough understanding of the company's capabilities, brand background and so on, and it should not only stay on the surface value level, but also explore and discover core values.

    As the saying goes, it is impossible for a skilled woman to make bricks without straw. The brand without value foundation can not grow and develop by means of clever marketing.

    Therefore, setting up the brand value system and defining the core value of the brand is the first step of value marketing.

    Only by consolidating the value foundation of the brand can the establishment of the brand be based on evidence and the trend is breaking.

        2.價值重估 

    The value of an enterprise has never been static. The times are changing and the environment is changing. The process of discovering the brand value is bound to be accompanied by a process of value revaluation.

    In different times and different global brand network environment, the emphasis on brand value is different, sometimes even different.

    This requires enterprises to combine the actual environment, identify the core value of the enterprise, and measure the value stock of the brand truthfully.

    In addition, the revaluation process is also a process of revaluation of the enterprise's own concept and value system.

    Despite the old concept of the enterprise, everything is based on the future development of the enterprise. Only by looking ahead can we really realize the revaluation of the value.

        3.價值匹配 

    The value of an enterprise is relative to the customer. The value of a product or brand is that it can meet the needs of the target consumers. Therefore, after having a comprehensive understanding and mastery of their own value, the enterprise will lose the understanding and define its target consumers next step, and match the brand value with the real needs of the target consumers.

    The most important thing of value matching is to set up the concept of target consumer center. All of them aim to satisfy the target customers, find the most outstanding value that customers need most, and match the brand value with the customer demand, so that the brand value chain can be successfully connected.

        4.價值點睛 

    After finishing the backstage work, we need to make the finishing touches.

    After matching the brand value with the customer's real demand, then we should express the value and become the perceived value of the customer.

    Value itself can not speak, the role of value point is to use a short sentence to point out the brand value, and enable consumers to perceive the words.

    Value marketing is a systematic project. The final finishing touch concerns whether the whole project can achieve a breathtaking leap and achieve the maximization of marketing results.

    The value point is not only a simple brush, but also based on familiarity with the brand's own value and insight into the needs of the target consumers.

    Value marketing has always insisted that all customers are smart, value marketing is to advocate as much as possible to put aside all packaging hype, to win consumers in real value.

    Value is the eternal charm of brand and the ultimate driving force of brand development.

    • Related reading

    See Story Marketing

    Distributor Training
    |
    2008/8/2 11:23:00
    3

    The Development Trend Of Shoe Dealers

    Distributor Training
    |
    2008/7/31 10:04:00
    7

    How Should Shoe Dealers Pform?

    Distributor Training
    |
    2008/7/31 10:05:00
    13

    Current Situation Of Shoe Dealers

    Distributor Training
    |
    2008/7/31 10:06:00
    4

    The Four Stages Experienced By Shoe Dealers

    Distributor Training
    |
    2008/7/31 10:06:00
    6
    Read the next article

    Marketing Needs Rapid Breakthroughs To Be More Effective.

    From the following five aspects: the cost of market expansion, the effectiveness of competition, the acquisition of marketing resources, the evasion of risks and team building, we can see that marketing needs to be broken through faster and more effective.

    主站蜘蛛池模板: 国产精品夜色一区二区三区| 波多野结衣伦理片在线观看| 日本免费观看网站| 国产又大又黑又粗免费视频| 亚洲av午夜成人片| 日本免费网站视频www区| 欧美军人男男同videos可播放| 国产美女一级高清免费观看| 妞干网手机免费视频| 和武警第一次做男男gay| 中文字幕久久久人妻无码| 色片免费在线观看| 扒开粉嫩的小缝开始亲吻男女 | 国邦征服雪婷第二篇| 亚洲精品蜜桃久久久久久| 91色国产在线| 欧美性大战久久久久久片段| 国产精品www| 久久精品亚洲一区二区| 要灬要灬再深点受不了好舒服| 无码精品久久久久久人妻中字| 四虎永久在线精品视频免费观看| 中文字幕一区二区人妻性色| 精品一区二区三区东京热| 大胸校花被老头粗暴在线观看| 亚洲欧美日韩综合久久久| 香蕉一区二区三区观| 日韩欧美一区黑人vs日本人| 国产亚洲人成网站观看| 中文字幕亚洲一区二区三区| 秋霞黄色一级片| 日本不卡在线观看免费v| 四虎国产精品永免费| 一区二区三区国产最好的精华液| 狠狠做五月深爱婷婷天天综合 | 篠田优在线播放| 国模丽丽啪啪一区二区| 亚洲av无码专区电影在线观看| 雪花飘在线电影观看韩国| 最新无码a∨在线观看| 国产三级在线观看播放|