See Story Marketing

A pair of unknown young birds fell on the windowsill of the neighbor's house, as if they were injured.

Neighbors do not know what to do, ask experts for advice.

Because nestlings are still small, and their characteristics are not obvious. Experts can not tell whether they are cuckoo or turtles, but experts tell their neighbors after rescue treatment that wild chicks have the function of self-healing, and do not care too much.

This reminds me of all kinds of marketing activities. Of course, marketing should be good to consumers. But this kind of kindness can not only start from cultivating the market, otherwise it will make the embarrassment of "Lu Hou raise birds".

Seeing a client wants to get rid of him is more likely to be self defeating.

The story of Lu Hou's bird story has been found in textbooks of primary and secondary schools. It is said that a sea bird flew to Lu state in ancient times. After the prime minister was studied, he found that he was a god bird. He held a ceremonious ceremony to welcome the seabird and gave a banquet in the ancestral temple.

At the banquet, the banquet was set up on the specifications of the ancestral family.

The seabird had seen such a position and was at a loss. Even though it was thirsty and hungry, it did not dare to eat even a small piece of meat. A glass of water could not reach its mouth, and it would die for third days.

The evaluation of posterity is, "this is also a way to raise birds and raise birds."

This criticism of Lu Hou also shows the drawbacks of modern marketing in terms of consumers as God.

The pformation of modern marketing from "consumers' attention to our products" to "consumer attention" is of course an improvement. But if this is purely "keeping birds for oneself", it is solely for the performance of their own businesses. The consumer perception is a kind of stifling and can not reflect the social responsibilities of operators.

Therefore, we should guard against the embarrassment of "Lu Hou raising birds".

First of all, the approach to consumers should be natural, and customers should not be overly enthusiastic.

The embarrassment of "Lu Hou bird raising" is to impose "self" enthusiasm on consumers behind the excessive enthusiasm, which is actually harassing seabirds.

There is indeed demand for consumption, and there will also be confusion.

Lu Hou Lu hou to sea birds "in the temple", playing the music of "nine Shao" is different from casting pearls before swine. Instead of looking at the object, he thinks he knows the object very well and is investing or communicating, hoping to get a return from the seabird.

This is not just starting from their own ideas, but rather to impose their own interests on the object.

It is easy to imagine that this way of dealing with consumers can easily lead to antagonistic psychology.

Because of the existence of commercial fraud and false advertising, consumers are always on guard against excessive enthusiasm, and marketers do not have to rush.

Therefore, according to the "fish tank theory", marketers regard the market as "fish bowl" customers as "fish". When swimming with fish, do not let them see that they are deliberately marketing. If they do not ask for help, do not interfere with the normal swimming of "fish".

Secondly, we should not cater for backward psychology when we conduct demonstrations on consumer behavior.

It is necessary for the seabird to stop in the outskirts of the suburbs, but it is not necessary to regard it as a bird.

Even if it is a real bird, he has a special preference for it and it is understandable to it, but if it is believed to be a luxury, it can be bribed through a feast, at least a reflection of a backward mentality.

Some of our businesses are very dedicated to swimming with "fish". They are very persistent about consumer research.

This is admirable, but when it studies the "fish" in the "fish tank", aiming at the weakness of consumers, the satisfaction of specific consumption is actually a cater for some backward psychology.

Consumption behavior itself may not be advanced and backward, but it is easy to enlarge its backward psychology and even mislead people by taking advantage of its weaknesses.

Businesses in such a way seem profitable to society, and the enlargement of backward psychology is just harmful to society.

Businesses may not be directly responsible for the consequences of social harm, they can gain wealth continuously, but they can not win the respect of society and consumers.

Thirdly, when marketing the target market, we must not engage in marketing supremacy.

We can regard "Lu Hou bird raising" as a marketing of Lu Hou. Lu Hou hopes to impress the seabird's heart through the reception of the highest specification, and then stays in Lu. The result is that the marketing object goes to a foreign land and turns the marketing into a ridiculous farce.

It can be seen that marketing can not be effective without achieving the goal of achieving big goals.

In modern society, marketing strategy is important if we want to stand out in the wave of information, but we must not regard marketing as the top priority and marketing ism.

In fact, there is an important task for marketing to pay attention to consumers. They are trying to solve the outstanding problems of consumers by using new technologies, instead of trying to trap consumers with general technical level.

If we only use the latter's routine to increase marketing efforts, we will inevitably say the first words and lose faith in the consumers. Too heavy loads will cause the fatigue of the marketing staff and overdraw the health. Once the support fails, the building of the enterprise will collapse.

The so-called manufacturing is better than creation; if we can not seize the commanding heights of science and technology, we can only sell ourselves to other people's patents.

The marketing war at low technology level will lead to vicious competition, like price war, or even ruin specific markets.