Lining: The 20 Year Legend Of The "Prince Of Gymnastics"

Lining competition chart

In 2008, China's first Olympic torch bearer, China's first Olympic gold medalist in 1984, was the first time in 24 years, from the international gymnastics prince to the founder and philanthropist of the first sports brand in China, Lining became the "cover boy man" the day before yesterday. When he received an exclusive interview, he first revealed his 20 years of business experience.

He said he was just the most fortunate businessman.

    1988年敗走漢城

Prompted him to formally retire from business.

In 1984, new China sent the first sports delegation to the twenty-third Losangeles Olympic Games, and miraculously won 15 gold medals.

Lining monopolize 3 gold, 2 silver, 1 bronze and six medals, and China is boiling.

It was also at that Olympic Games that Lining and the Jianlibao group had their first contact.

4 years later, at the Seoul Olympic Games, in the key hoop competition, Lining accidentally fell off and fell from the top of the idol.

Back to Beijing, Lining slipped out of a lonely passageway.

In December 16, 1988, Lining announced his retirement at the farewell party sponsored by Jianlibao.

In the following year, he accepted the letter of appointment from the special assistant to general manager of Guangdong Jianlibao Group Co., Ltd.

Another year later, the Sino Singapore joint venture Jianlibao sportswear company was founded and Lining became general manager.

Qinghai Tibet Plateau unveiled in 1990

2 billion 500 million the audience knows the Lining card.

In August 1990, Lining, dressed in a white Lining sportswear, solemnly took the torch of the Eleventh Beijing Asian Games from Tibetan girl Dava Ozon.

In order to win the right to undertake the torch relay of the Asian Games, Lining produced 2 million 500 thousand yuan, but he received the reward that 2 billion 500 million Chinese and foreign viewers knew Lining from the news media.

Since then, the development of the Lining card has gone smoothly. In the 1992 Barcelona Olympic Games, when the Chinese Olympic sports delegation appeared in the opening ceremony on Lining's sportswear, Lining burst into tears. He recalled: "at that moment, I realized the greatest honor in my life, which was more than the sum of all the medals I had won before."

Through this wonderful appearance into the eyes of Nike and Adidas giants, Lining also recognized the strength of his future rivals. So in early 1994, he invited Liu Jipeng, a shareholding reform expert in Beijing, to make plans for the future of the company.

According to the experts' suggestion, Lining moved the company headquarters from Guangdong to Beijing in early 1996, and renamed it as Lining sportswear company, and bid farewell to Jianlibao.

Listing in Hongkong in 2004

The family is worth up to 1 billion 600 million yuan.

Lining ignition diagram

In June 28, 2004, Lining group was listed on the Hongkong stock exchange.

The Lining family controls 46% of the company's shares and has a net worth of 1 billion 600 million yuan.

That day, he said to the media lightly, "I am not a star idol. I am just an entrepreneur with a history of more than ten years of business, a businessman."

Zhang Zhiyong, who walked side by side with Lining for 12 years, seemed to be more like an entrepreneur and businessman than a dreamer who would never stop dreaming. In 1997, the Asian financial crisis and manufacturing industry shrank, and the company executives had to start thinking about the overall layout of manufacturing from the beginning to the brand.

Lining said, "many entrepreneurs think that strategy is the most important, but I think dreams are more important than strategy, because the form of products can be adjusted, professional companies in various fields can also hire, excellent talents can be absorbed, these constitute the strategy of enterprise development, and they serve the brand's dream."

In 2005, advertisements were made with ink and wash tones.

Limited edition "Lei Feng shoes" fry to sky high price

In order to realize this dream, Lining accelerated the pace of entering the international market. Besides sponsoring the 4 China Olympic sports delegation, he also won almost all the large gold sucers including Chinese diving team and table tennis team.

More and more foreign sports teams are also included in the vision of Lining. In 2000, they signed the French gymnastics team, the 2004 world championship champion Spain national basketball team, and became the official partner of NBA in early 2005. After that, "Lining" became the official partner of the Swedish Olympic Committee.

"In the promotion strategy of the international market, Lining is more and more stable and mature."

Business commentators describe this in Fortune magazine.

In terms of product development, Lining's "clever use of Chinese elements also appears to be accurate and hot."

Beginning in 2005, Lining began playing Chinese Gongfu symbols in basketball advertisements. He used ink and wash tones in the light running shoes advertisements. When he returned to Hongkong at 10th anniversary, the commemorative version of "I Love Hongkong" was launched, and the limited edition of "Lei Feng shoes" launched a few days ago was launched online.

Lining has become an international brand step by step, and has continued to consolidate its position in the mainland.

But at the same time, they are also accepting the most brutal competition.

In 2008, a sniper battle between Lining and Nike and Adidas started in the Chinese market.

2008 competing for Olympic Games

Gymnastics Wang Zishan hits the edge ball.

The Olympic Games, from beginning to end, are Lining's most deep-rooted complex.

When Beijing got the right to host the 2008 Olympic Games in July 13, 2001, almost everyone regarded the cooperation between Lining and the Beijing Olympic Games as a natural course.

But later facts prove that reality is not as romantic as people think.

In the competition of Beijing Olympic Games sponsors, Adidas won by virtue of its abundant financial strength.

But this defeat does not mean that Lining's Olympic strategy has come to a dead end. In fact, a series of combined punches that they used later were full of Chinese wisdom.

In fact, as early as 2006, Lining signed a contract with CCTV Olympic Channel to tailor professional clothing for all the hosts and journalists.

At the 2006 Asian Games in Doha, this kind of cooperation has already appeared.

Therefore, during the Beijing Olympic Games, the logo of Lining brand will also appear once again through the CCTV Olympic channel broadcast in front of hundreds of millions of viewers.

This is a wonderful edge ball, which is regarded as one of the most classic cases in the Olympic economy.

Everyone seems to have a question about this: How did he jump from sports stars to business Wizards?

Faced with this problem, Lining's answer was simple and unexpected. "It's luck. I am just the most fortunate businessman."