Redistribution Of Existing Resources For Sports Shoes And Clothing

Lining, Nike and Adidas aim at the brand targets of professional performance.

And the best embodiment of the brand sports professionalism is obviously not Adidas's Olympic awards clothing and fourth officials, volunteers clothing sponsorship, but the Chinese Olympic team's 28 national team's clothing sponsorship.

Now, a NSCC certification will likely become a new opportunity to re shuffle the existing pattern of China's various national teams' clothing sponsors.

"It's two different things."

Ma Jilong, director of the sports equipment and equipment center of the State Sports General Administration, said.

At the same time, Ma Jilong, director of the market development committee of the Chinese Olympic Committee, did not respond positively to the possible change of NSCC certification: after 2009, if the 28 national teams' Sponsorship clothes were re competitive, the reduction of the sponsorship rights of Nike's more than 20 national teams may be inevitable.

"As usual, there are sports teams that reflect that some sponsorship products can not meet the needs of athletes, and they can not guarantee their rights and interests."

State Sports General Administration Sports Management Center said, "NSCC certification is to ensure the quality of sponsorship products, fill in the blank of sponsorship products without quality checks.

In the future, it is a general trend that enterprises and organizations that have obtained NSCC certification are eligible to sponsor China's national teams at all levels. "

In response to the interview, Zhu Yun - Qian, director of communications at Nike sports (China) Limited, which has the largest number of sponsoring resources at all levels in China, chose silence.

The Li Ning Co is also the winner of the vested interest.

Lining's four national teams, table tennis, gymnastics, diving and shooting, can be called the gold medal team of the Chinese Olympic team.

The four "dream teams" won more than half of the gold medals of the Chinese Olympic team.

Lining's attitude is more positive: in May 29th, the twenty-second China International Sporting Goods Fair (hereinafter referred to as the "sports fair"), Li Ning Co announced in a high-profile that it became the first sportswear company to get NSCC certification.

As a rapidly rising sporting goods new army, Anta also eyeshot.

Xu Yang, director of Anta brand management center, admitted that Anta is not to pick, but to compete for rob. Anta, which currently mainly sponsors domestic CBA, volleyball and Table Tennis Super League, will not give up any good sponsorship opportunities.

Comparatively speaking, Anta pays more attention to basketball, track and field, badminton and tennis.

According to the foregoing senior personages analysis, Nike's current sales in China should be $1 billion, 7 billion yuan, Adidas about 5000000000 yuan, Lining 4 billion 350 million yuan and Anta 3 billion 180 million yuan.

The four companies belong to the first group of sports goods in China. They focus on the redistribution of sports resources which will soon expire after the 2008 Olympic Games. The four contention is the main point.

As a matter of fact, the Chinese Olympic Committee does have a readjustment of the pattern of clothing sponsorship for all national teams so as to maximize the demand for benefits.

Before the Expo, the new commercial badge and the 2009-2012 year market development plan of the Chinese Olympic Committee were released one after another. After the successful development of the Beijing Olympic Games, the domestic sporting goods consumption market was also popular with the improvement of the national consumption power. With the growth and rise of the strength of the domestic sporting goods companies such as Lining and Anta, the new "Warring States" era of resource reconfiguration is inevitable.