Lining Of The World

"Twentieth Century is an extraordinary century for Chinese people.

In the meantime, our motherland has undergone tremendous changes.

And I have the privilege of proving this change to the world as a member of the Chinese sports community.

After ten years of development, "Lining" has become the first brand of Chinese sports, but Lining's mind has always had a distant dream: "we will not only become China's" ADI and Nike ", one day will become the world's" Lining card ", become a world-famous sports brand.

In 1999, Li Ning Co participated in the world sports exposition held in Germany. This is the first step for China's sports products to go to the European market.

Four years ago, at the Athens Olympic Games, Li Ning Co signed a contract with the Spanish Basketball Association to become a designated sports equipment sponsor for the Spanish men's and women's basketball team for 2004-2008 years. Lining's logo appeared in the Athens Olympic Games and the next four years in Spain's men's and women's basketball team.

In 2006, when the Spanish men's basketball team was dressed in the "Lining" suit to ascend the champion's podium of the world championships, the name of "Lining" once again shines the world.

In addition, the Li Ning Co specially designed a series of "Splendid China" clothing and "Aurora shoes" series for the Chinese sports delegation.

On the Athens athletic field, Chinese athletes wear "Splendid China", step on the aurora, and step onto the podium again and again. Lining once again attracts world attention in the confrontation with international brands.

During the Beijing Olympic Games, the Li Ning Co encountered setbacks in the competition with a famous German sports brand. It failed to become the seventh partner chosen by the Beijing Olympic Organizing Committee. It missed an excellent opportunity at its own door.

However, Lining was not discouraged at all.

On the third day of the defeat, Lining signed a contract with CCTV sports channel. He needed Lining's clothing when he appeared in the 2007 -2008 column and the host and reporters of the event.

Subsequently, the Li Ning Co signed the Argentina men's basketball team, and the Athens Olympic men's basketball champion will be on the road to defending the Olympic Games in Lining's robe.

In fact, although it did not become a sponsor of the Beijing Olympic Games, Lining still built his own Olympic team in Beijing Olympic Games, including Chinese shooting team, gymnastics team, diving team and table tennis team.

At the Beijing Olympic Games, the energy of these champion teams was enough to make Lining's star catching.