Four Elements Of Successful Promotion

Nowadays, sales promotion has been regarded as a panacea for many businesses and manufacturers.

New products are listed, used for promotion, old products are delisted, used for promotion, new markets are opened up, promotions are made, sales are expanded and sales promotions are promoted, and even promotion of brand awareness can be promoted.

For a time, it could be seen in the streets.

In the eyes of most people, sales promotion can stimulate the growth of terminal sales to the greatest extent, and is regarded as a standard.

However, can promotional activities bring about a good sale of products?

This is not the case. Under normal circumstances, there will be three different results: 1, if the business is expected to stimulate consumers to buy, products will be sold well; 2, the market will be salty and light, sales will remain the same or slightly increase, balance of payments; 3, consumers are disgusted, sales volume has not been mentioned, and the cost will be a great deal, and will not make ends meet.

Why is there such a situation?

This is the essence of promotion.

Promotion, the intention is to "promote sales", and there is no "leading sales" meaning, so in the sales activities, sales promotion is not the leading role, but the role of auxiliary, although sometimes its role is very large, but its effect will be restricted by various factors.

Just as a sword is a double-edged sword, sales promotion will damage itself if it is not operated well.

For example, when your sales scale is not sure, and the cost is not within the limits of the cost, the more sales you promote, the more deficit you will have.

Especially in today's increasingly mature buyer's market, consumers are often seen and compared. Consider whether this promotional category is worth buying or not. If you see "the price of building jumping and spitting blood" and so on, it will no longer be impulsive. It will also turn a deaf ear to the temptation of the "hostage" and "never come again" of promoters, and it will also have an impact on your brand.

At the same time, in order to attract consumers and let them pay, you may increase the intensity of sales promotion again and again.

　　成功促銷四要素 

Then, how can we make sales promotion successful?

Generally speaking, the following 4 conditions need to be met.

　　1、要有適銷對路的產品（服務）。 

Selling a comb to a monk is a successful marketing story. Let's not say whether there is such a thing, but according to the law of promotion, this proposition is wrong from the very beginning.

You may sell a few words through your clever tongue, but from the purpose of promotion, you can never accomplish this task.

What is said is marketable, which means that our promotional products should first conform to the local people's living habits. Secondly, we should conform to the consumer habits of consumers, sell gold diamonds to ordinary migrant workers, or sell cheap jewelry to the rich. The result is predictable.

Therefore, we can not promote products that cause consumers' disgust. The purpose of promotion is to sell products better. No matter how low the price of your products is, no one will be interested in it. Then they will fail.

Similarly, service is also a product, and its sales promotion must follow the above requirements.

After discovering that the domestic secondary and tertiary schools are a huge and undeveloped market, China Mobile has not moved their own product, the global product / Shenzhou travel photo, into the campus. Instead, it has creatively developed the product of the "dynamic zone" with short messages as the main service according to the actual needs and demands of the students sending and receiving short messages by mobile phones.

Today, the mobile zone has become one of the three main products of the mobile company.

　　2、要選擇好促銷的時機。 

There is a saying that everything should be done smoothly and smoothly.

Choosing a good time to promote sales is an important condition for successful sales promotion.

What are the most popular promotional products we see in hot summer days?

Big to air conditioning, small to coke, these products are the most active at this time.

Do you see anyone promoting the electric heating?

It is estimated that after you see it will say, this is really a fool, summer also sell electric heating.

Therefore, it is possible to succeed in reverse, but there is a 99.9% chance that it will fail.

This is to grasp the great opportunity.

We all understand the impact of the environment on promotional activities.

Then, how can you achieve your sales promotion in a swarm of promotional activities?

Therefore, the promotion of small timing is also very important, it enables you to achieve a little red in the million green effect.

For example, when the new estate is released, promote household appliances and household electrical appliances. When summer comes, people will sell repellent water to people who walk.

　　3、要有好的促銷方法。 

A good plan and method is the guarantee of successful sales promotion.

Promotion is not just a discount, a reduction or a purchase. Its specific operation needs to be implemented according to the actual situation.

Because many times, consumers will not be tempted by your actions.

What you need to do is attract them in the right way.

In some places, consumers like to bargain very much. Your price is already the lowest, so you will lose money again, but consumers will not buy it. What should I do?

The method is very simple. Maybe everyone has used it to raise the original price to the top and promote the price accordingly, so that you can have extra space to deal with their bargain.

Planning is very important. First of all, you need to know if this promotion is to promote products or to publicize brands.

The purpose is different, the method is natural different, the concrete method, the author will elaborate in another article.

　　4、要把握一個度。 

The 21 point of poker is known to all. If your card exceeds 21 points, others will have only 1 points. That's why you lose too much.

In sales promotion activities, we must grasp this "degree" too much.

First, we should grasp the breakeven point and calculate the income and expenditure of the activity cost.

If your promotional price is below the cost price, the more you sell, the more you will lose.

Second, we must make sure that the goal of sales promotion is achieved. Promotion is not a long-term process. If we take promotion as a long-term and continuous work, then when your customers become tired, your sales promotion activities will be meaningless. And in their minds, there may still be such an idea that the manufacturer has been selling goods at a low price. Is there any problem?

As a result, you will have a negative impact on your brand reputation, and then you have to stop decisively.