Quanzhou Shoes And Clothing Industry To Explore The Way To Upgrade

Quanzhou's industrial economy ushered in a rare pformation in the past 30 years.

The reasons behind this are the effect of the implementation of the labor contract law, and the interchanges of the international market environment, the rise of energy and raw material prices, the increase of labor costs and the fluctuation of exchange rate.

However, this situation is not unique to Quanzhou, and other manufacturing areas dominated by manufacturing industries are also saying farewell to the low cost era.

This is the only way to upgrade domestic industry.

At the micro level, the specific difficulties of enterprises are often seen as opportunities for pformation and upgrading at the macro level of the whole industrial economy.

Whoever can grasp the opportunity in the alternation of the old and new period and take a forward-looking step first, the broad future space may be opened to him, because the globalization of the market makes the cake that we are facing is common.

After more than a month's news survey, it has been learned that the private sector of the economy in Quanzhou has cast stones from many directions, actively exploring the future road for industrial upgrading, and building a modern industrial system.

Thinking and action are in progress.

    探索1

[strategy: the foreign trade situation is not good, making OEM for foreigners, it's better to pform into domestic brand OEM.

The reorganization of resources within the industry revolves around the leading enterprises in the locality, thus producing a number of satellite factories, forming a satellite enterprise group mode of "you specialize in making brands, and I specialize in manufacturing".

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    繁衍衛星工廠

With the expansion of the market scale of leading enterprises, expansion of production costs not only the management cost, but also the shortage of land resources and skilled workers.

Some of these foundry enterprises are turning to domestic brands because of the poor foreign trade in recent years. Some of them are faced with the challenge of being eliminated by small and medium-sized brand enterprises in the market competition.

A famous brand shoes and clothing enterprise can often drive dozens of factories in the upstream and middle reaches to provide services for them.

At present, Quanzhou has formed more than 3000 textile and garment enterprises, including the industrial system of chemical fiber, weaving, dyeing and finishing, and garment production. In Quanzhou more than 4000 shoemaking and related enterprises, a certain number of enterprises are becoming cooperative units or processing factories of brand enterprises.

The separation of production and marketing has accelerated the pace of the construction of headquarters economy, and the demand and pattern of leading enterprises to promote satellite factories and collaborative enterprises are being formed.

Ye Shuangquan, a veteran in the industry, believes that the future of Quanzhou shoes and clothing enterprises will be divided into two camps. One is to promote brand culture and services, the core of which is brand management, the other is the OEM camp, which specializes in OEM processing for brand enterprises.

At the appointed time, the leading enterprises will take the headquarters economy as the core, and other cooperative enterprises will form the satellite enterprise cluster around the leading enterprises, thus forming a new industrial cluster.

In order to promote the construction of headquarters economy, Quanzhou has taken some measures.

In 2006, the relevant parties laid out a piece of land in the riverside area of Jinjiang, named "Chen Dai shoe business headquarters business district".

In addition, the relevant areas will also plan to build business headquarters, business district, shoe material market and finished shoe market, hoping to promote the development of local sports leisure shoes industrial cluster in the stage of industrial upgrading with headquarters economy.

In order to meet the needs of the relocation of shoe factories, Huian develops the industrial zone of Hui Nan. Nowadays, the footwear brands in the industrial park include PEAK, noble bird, Starling, Tai Ya and Jian Tai.

Nanan has also planned the Nanan footwear industry base, adopting the "shoe market + production base" mode. The project started in August last year, and now there are 12 enterprises such as Quanzhou Yi Tai shoes and shoes, Quanzhou Fubang chemical products, and fly Shun Shoes Co., Ltd.

Yongchun specializes in the "light textile garden" in the Yongchun Industrial Zone, attracting Jinjiang shoes and clothing enterprises to enter, including Anta.

Experts believe that the formation of the headquarters economy of brand enterprises provides a way of pformation for small and medium-sized enterprises at the gateway of development.

[thinking: the premise of the reproduction of the satellite factory is the headquarters economy, but the development of headquarters economy is facing competition from cities like Xiamen, far from Beijing and Shanghai. How to build competitive advantage has become another topic.

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    探索2

(Strategy: to the world top 500 enterprises, the world's leading companies in the same industry to "dig people", by recruiting international talents to introduce advanced management experience, and at the same time impact on the old concept of employment, and promote the enterprise to stay in the environment and mechanism innovation.

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    引進國際人才

Recently, several people from the top 500 enterprises in the world have invested in the underwear industry in Quanzhou and engaged in marketing work in the domestic market.

This group of new international talents in Quanzhou, formerly employed in Unilever, is mainly responsible for supermarkets and store marketing. Now, they are responsible for developing high-end domestic marketing after entering Fujian dragon clothing Limited.

Xiao Huan is one of them. He has now become the marketing manager of the company.

"This soil in Quanzhou offers more opportunities for professional managers than foreign companies. I particularly appreciate the momentum of Quanzhou's private entrepreneurs, and also hope to do something for national enterprises, and do business with everyone."

He said.

When Philharmonic Group invested in the construction of a new shoe-making Industrial Zone, the first phase of the project should introduce 8 advanced production lines for the production of foreign sports brands.

In order to run the new production line, the Philharmonic group has specially recruited 5 South Koreans for managerial and technical positions, including the director of the original NIKE in the Han Jia factory.

In addition, Jin Zhengzhu, President of the Korean DAE Rong chemical company, became the general manager of the company in the new industrial district as a partner.

Lu Chunming, vice president of Philharmonic group, said that once the products were exported to high-end products, the requirements for production management and technology would be very high.

From this point of view, Jin Zhengzhu, the general manager of the new company from Korea invited by the Philharmonic group, is hoping that the cutting-edge people from abroad can bring advanced management experience and technology to Quanzhou enterprises and further integrate with the international market.

The introduction of international talents by food industry has attracted considerable attention.

A group of executives left the world chewing gum "boss" Wrigley Company, Fujian Long Wang Zhao to flag.

At that time, Wrigley Company integrated the global candy business of its group, and after a year's integration, the group originally left the Wrigley Company in China's middle and top management team 80%% or above, and quite a few of them later chose to join the company for a long time to engage in the production of gum that they are familiar with.

Technology equity participation has become another way of cooperation among Quanzhou enterprises.

The Lingjun, a company that has served a number of internationally renowned enterprises, has recently carried the international advanced technology, the production technology of the antibacterial stainless steel flume, and the technology is invested by Zhongxiao and Cheng Copper Co., Ltd., which is responsible for the production management of the antibacterial stainless steel flume.

Ling Jun shares certain shares with technology shares, and the two sides have reached a cooperation framework: the light and copper industry is responsible for the coordination of all the work after the introduction, installation and commissioning of the production line, while Ling Jun is responsible for providing the stainless steel production skills and responsible for the production management of the antibacterial stainless steel flume.

In addition, Huang Ruihu, the Yangtze River ronghua and international trade expert, has entered the Fujian Huasheng Industrial Limited by Share Ltd as the technical director and sales director.