AOKANG: We Will Always Be With You.

At the end of the 110 metre hurdles preliminaries, which ended in the morning of August 18th, when Liu Xiang retired from the competition, the entire bird's nest was quiet, and the hearts of all Chinese people were broken.

But as one of Liu Xiang's sponsors, AOKANG group, a leather goods supplier of the 2008 Beijing Olympic Games, expressed its understanding at the first time and declared that it would continue to cooperate with Liu Xiang.

Wang Zhentao, President of AOKANG group, said that Liu Xiang suddenly quit the game because of injury. It was unexpected for everyone. He hoped that he could get out of the pain as soon as possible. But AOKANG chose Liu Xiang to endorse, not only because he had won the championship, but also the optimistic, positive and upward sunshine on him, which is consistent with AOKANG's "dream is coming out" brand connotation.

Wang Zhentao emphasized that the Olympic Games are mainly about participation. The champion is just a symbol. In the past, Liu Xiang had actually made painstaking efforts, brought many happiness to our people, and even became a flag of China's track and field as well as the whole national spirit. Especially in the recent period, Liu Xiang was able to sustain the injury until now, which is very difficult, which in itself reflects a positive attitude towards life, and we thank Liu Xiang.

Wang said, "we will stand firmly with Liu Xiang and continue to support him. He is willing to take care of his wounds and recover soon. We look forward to his comeback again.